Lee,
I did some checking around. I found various alternatives of synthetic, that if purchased in 5 gallon pails, would have lowered the cost to the cleaners I sell to. However, if I then sold it in quantities suitable to these people(quarts), the cost then rises. Ultimately it became a non-issue. Because I was not going to spend 10-15 minutes, per customer, to convince them that the "off brand" was going to be just fine, and still be within warranty specs, only to save the customer a few measly dollars over a period of three years.
Always place the value of your customer's time, equal to, or more than your own. Even if you want to waste yours, don't waste his, unless he asks.
The percentage of stubborn cleaners who will spend dollars to save pennies is too small. Not worth it.
Bawb is a perfect candidate for conventional 80-90 wt gear oil. He doesn't value his tinkering time, a bit. He is one that would piss away dollars, while pinching a few pennies. Heck, he doesn't even fill his gas tank full because he doesn't want to invest that kind of money in a long term investment.