IMHO... It does seem misleading. You dont have anything on your website about your different package or pricing, but in your carpet cleaning page you have a step by step guide your premium carpet cleaning "process", right next to your offer for $89. At first glance I first thought you did all that for $89. You mention you do it to get the phone ringing but you gotta admit, its a sneeky way to get people to call you.
There is nothing wrong with charging people more money for dirty carpets, its just not communicated on your website. Maybe your new website will address the lack of information your current website has about your pricing plans. It is kinda a switch a roo for the people that do have dirty carpets, cause they called you expecting to pay $89. And its nice you do the additional work for FREE, but gotta stay constant.. What if they expect that type of cleaning everytime, plus them telling other people how to scam buying the additional package, cause they know you will do it for free in fear of doing a bad job.
Everyone has their own way of pricing, I dont mean to knock yours but I just dont think its communicated well and is misleading. Unless you do in home estimates and dont disclose pricing information, its hard trying to figure out how to charge for nasty carpet without sounding shady. I know youre an honest guy Mike, I would just suggest having a breakdown of each package on your new website to avoid potential issues. Something must be working for you, your set up is better than most people here... actually think you have the nicest rig ive seen. Good Luck
We vac and do a spray and suck, with dry passes of course, wand only.. I did 2 minimum jobs last month for 89 dollars. each person that calls get the packages clearly explained over the phone. I tell them about our basic cleaning and our premium. When I get to their house I do a walk through, then I measure while they look at a folder and read about the differences in both packages. Sometimes people choose the basic because they cant afford the premium but their house is trashed so I will give them the premium because I refuse to do half ass work. sometimes people choose the premium, but dont need it and I will tell them they dont. We still vacuum every house regardless of what our packages say. We do the package thing to teach people there is a difference in carpet cleaning from the wand only approach. We want people to know us for our premium cleaning and most every referral we get wants their carpet cleaned this way. I hate the $89. thing, but it brings in the calls and then I can explain the difference of why we are quality. Our average Residential for this year is just under $283, which is up from last year by $18.00. so we must be doing something correct. The way I have my marketing set up is to discourage price shoppers from calling me. We look like we may be more expensive and we are more than most everyone around here ( i know 89 is not expensive, but it is the highest minimum in town). Even though our prices generally dont exceed .40 a foot, usually average .35. I dont think thats to much, but lots of guys around her do residential for .10 a foot. Our marketing works for our area and believe it or not, most of the people who call me, and I mean MOST, dont ask about prices, they just make an appointment with me. I know their is money to be made on both ends, we just chose to take a different approach instead of fight the low ballers in town. My theory on why people don't ask about my prices most of the time is because I think they have been burnt with the 2 day dry time and hack carpet cleaning guys, so now they want it done the right way. BTw, we are the only guys in town who use RO water to rinse with as well.
