I remember being in it with some heavy hitters in the area. I would always see the postcards on the counter etc when I arrived. They were talking to about 3 of us.
Exclusivity is important and I only know of one company doing that
...shameless plug. shiteatinggrin
I won some and lost some. Most homes were in the $800.00 range for just carpet. I feel like I only would have lost to price and you know how that goes. If they are price shopping I'm not too sure I want their business anyway.
That mentality has changes some since then.
If I remember right, it was about $1500 to $1800 for a mailing of about 30,000.
I made my money back and then some...of course I split the jobs 50/50 so I doubled what I put out at least.
They designed the cards and they looked really nice.
Ken is right about mailing at least 3-6 times before making a final decision. I only mailed 3 times I think and it got better with each. But like I said, they stopped the service in my area.
Go figure.
