I'm looking at it now...the yellow bandits have had it tied up for 4 years...they are moving their entire budget to tv this year--so the RSVP has opened up.
It is split into to geographic areas here--40,000 4 times per year--$9600 plus you get like 2500 over runs.
It is basically .06 per card.
Not sure I want to go after residential...commercial has given much better returns for us anyway.
Thinking of doing a card for area rugs and our Rug Spa.
Would love to hear some others comments as well.
WISE