selling via email

[Blue Monarch]

Anyone have a letter they use for emails when selling this way? I need to come up with something. I seem to reinvent the wheel each time I do it.

 

[Scott]

Dirk -

You bring up an important sidebar - that of privacy.

Before going further, how are you developing this list? The only way I would write a salesletter to residential is if they opted in to receiving my email. I don't know about you but I DESPISE junk mail, otherwise known as email solicitations. I get around 500 JUNK mails a day and I'm sure our customers receive their portion too. My fear is I'll turn off the majority with an unexpected solicited email.

As for commercial, I'm not a fan of email either, unless I've already established the contact. Email is great for follow-up and back-end sales, but as a Lead Generator I am not a fan of it at all.

Scott

 

[Jeremy]

Cut & Paste to the comments form on commercial sites... It has worked for me in the past.

 

[Blue Monarch]

Scott, I hate junk emails as well. These would be going to folks I've had minimal contact with. Like someone you meet at a chamber or networking event, but didn't really go much further than exchanging cards.

I feel sometimes an email is appropriate here because it may butter them up for a sales call.

 

[Scott]

Scott, I hate junk emails as well. These would be going to folks I've had minimal contact with. Like someone you meet at a chamber or networking event, but didn't really go much further than exchanging cards.

I feel sometimes an email is appropriate here because it may butter them up for a sales call.

In limited groups like you describe, I've found hand-written (or similar, like sendoutcards.com) to make a better impact. You could do both, I guess, but I like the uniqueness of a greeting card as hardly anybody uses them anymore.

S

 

[Blue Monarch]

You've been happy with senoutcards.com? I was wondering what their print quality was like. I remember HP showing some of the things he had done with them. Well, they looked like hell. My guess is that the copy HP gave them to begin with was bad.

Most of his print material seems to be lacking IMO.

 

[WISE]

Don't even get me started on HP...Spellcheck would be a good place to start for him however.

I have gotten several cards from other people in the biz from send out cards...the quality looked great. I am guessing HP had some lazy copy.

WISE

 

[Scott]

Dirk - if you shoot me your mailing address I'll send you a sendoutcard so you can see what mine look like. Anyone here that wants one just post your address here or email to scott@cleaningmentor.com

I have been extremely pleased with the sendoutcard.com service and have received many compliments.

Mike - I vividly recall our conversations about him.

Scott