I won't ask anyone to invest in something I'm not willing to give an honest shake myself... I will be implementing portions of the marketing calendar (available for download on Encapstore.com). Specificallly, I will be doing campain #3 from the marketing calendar. If it goes well enough to fund another campaign: Great! We'll track that one too... I will only use things available for download here: http://encapstore.com/BusinessResources.html and if I find that I need other materials, I will upload them as well so check the site often.
My first step will to be to determine what prospects I would like to work for... I want to cherry pick the good accounts, large, open spaces, with a consistent need for my services. Furthermore, the customer will have a need for a high level of appearance and a desire to not need to "do it themselves"... For this exercise I will target nursing homes, funeral homes, banks, medical/dental/ocular speacialists, other professional offices and a few places that just happen to look juicy when I'm driving past... If I need filler to make sure I spend the whole $1000 I'll go after video stores, restaurants and hotels because I'm not too good and their money spends just fine!
Anyway, so you're probably wondering how it's going to make $75,000... Me too (kidding)! Well hopefully, lucrative commercial contracts will be gained that will net an additional $75k over the next year. In case you're wondering... The cash in the pic above is my budget for this project. I am in essence gambling with the rent money so wish me luck. Marketing is never guaranteed to succeed. Hopefully the message, timing and organization will resonate with the prospective customers and lead to sales... There is a chance that I'm very publicly flushing a GRAND down the commode... We shall see!
If you have questions, or comments feel free to post them here or give me a call at 812-754-1447. Again all the materials (except postage & business cards) are here:
http://encapstore.com/BusinessResources.html
And if they aren't there they'll be there soon! That portion of the site is not only completely free, it's actually quite valuable. Make the best of the resources available to you! If they help one family avoid forclosure or on struggling biz avoid the repo of thier equipment it was worth the hassle to me... It's a tough business sometimes and every now and then you have to try new stuff! In case there was any question the "Snake Oil Marketing System" is 100% free... Not $100 or $1000. There is no boot camp or 5 day seminar to attend and no manuals or modules to buy. Save that money for printing postage and if need be for gas, rent and food.
