so how do you market to PMs

[Chris A]

...what kind of system do you guys have, or do you just walk in to complexes?

 

[Dolly Llama]

Chris, staple up some card board signs on the telephone poles at Sliver Meadows

..L.T.A.

 

[breathe72]

Im interested in hearing some topic-related answers on this thread as well.

Thanks meat for bumping it back up top.

8)

 

[Noidios]

I'm not the salesman in my company, but I have watched him in action. He goes in armed with a large piece of paper that he has xeroxed about 12 different letters of recommendation or testimonials to. The goal is to have the testimonials be form the same industry (churches, restaurants, etc) and just tell them what a good job you have done for similar companies - explaining that you know what it takes to get carpet that has been treated a certain way clean.

 

[Dolly Llama]

Thanks meat for bumping it back up top.

8)

No promlemo...

I'll let the other guys in on the joke.
Chris and I are local.
Silver Meadows is a large complex (by Kent standards anyway)
It's affectionately know locally as Silver Ghettos.


What most PMs are most interested in are;
Service with in a couple/few days
Reliability
decent work at a "competitive" price
(well..plenty want a CHEAP price)

Use that in your marketing efforts regardless whether they're slick tri-fold brochures or a cold call

..L.T.A.

 

[SRI Cleaning]

We do a broadcast fax to the properties in the area (more effective than you would think) and stop in as well.

 

[The Preacher]

face 2 face.

offer to do a property as a FREE demo, but make a condition that the decision maker be there for at least 15 mins of the demo.


have a price list with min charges for different serices.

have a reference sheet of happy customers that you've taken care of for a while!!

PS don't go in reeking of cigs and Aqua Velva like Crapatoni!!!

 

[Doug Cox]

How about building a reputation, so they don' t call, but if they do,they are willing to pay the price you ask?

 

[Chris A]

..Larry, that's funny, sorry, been out all day. Yeah, the Ghetto's aren't really where I want to target, but just like homes, there are some higher-end complexes that I imagine would be concerned with quality. We work for a couple, but I wouldn't mind picking up a couple more. Nothings better than going into a complex and knocking out 4-5 units in a morning. Thanks for the ideas. Chris