Thursday, September 12
Jeff Cross - (Senior Editor of Cleanfax and creator of Totally Booked UNIVERSITY): Is your website working and is it getting you rug cleaning leads and clients? Learn the most important search engine optimization strategies that every website must have.
Timothy R. Miller - (Local Search Specialist, WSI Internet Marketing): Business building strategy with integration of all available social media platforms with a focus on hand-held devices.
Tom Monahan - Getting to know some of the attendees - interviews - "Woman in our industry."
Ken Snow - (President of Hagopian in Oak Park MI): How to survive through the decades.
Howard Morris - (Media Ann Arbor, Michigan): TV and online videos speak to your target audience.
James Sullivan, CPA - (Accounting and Tax Solutions): Do you know the valuation of your business? What is it worth if you sold it today?
Ellen Amirkhan/Aaron Groseclose - (Instructors of the Master Rug Cleaning Course): Rug identification and cleaning education opportunities. Ellen's Oriental Rug Cleaning company in Dallas Texas has been a family business for over 100 years.
Bill Foulds - (past ARCS president and current GM of Deep Eddy Rug Cleaning, Austin Texas): Announcement and information regarding the new ARCS program.
Chip Cunningham - (Partner at Cunningham's Rug Cleaning): How to do business with insurance companies.
Jason Smith - (Partner at Cunningham's Rug Cleaning): How to pierce into the adjustor's world.
Leadership Panel - Industry movers and shakers from different levels of business, from pit washing to automated rug plants.
Greg Turcotte and Tom Monahan - Awards ceremony honoring the oldest company using the oldest Moore washing machine in the USA. (Yes, this will be a surprise!)
Moore operator's round table discussion - Success at volume level using automated equipment. We will include a Q&A session.
End of session... - enjoy cocktails at the hotel bar and network with your new friends.
Friday, September 13
John, Chad, and Brent Martin - This successful trio discusses the family business and what it has achieved. Then join them (yes, we all will get on a bus!) on a tour of both of their rug plants. This session will run until lunch, which will be back at the hotel.
Robert Mann - (Robert Mann Oriental Rugs, renowned for rug restoration for elite textile collectors worldwide!): If you are saying you wash rugs, then the assumption is you are in the repair work. How can you offer it when you don't have a staff to do it?
Robert Pettyjohn - (Pettyjohn's Cleaning and Restoration) / Joe Gabel - (Serafian's Oriental Rugs) / Keith Beardslee - (RealClean Rugs): Chemistry Clarity - Session will cover hot topic in regards to cleaning products and chemicals used in rug plants today.
Greg Turcotte: Other tricks and tools for the trade you should consider for your rug cleaning business.
Focus Group Break-offs: Specific tables pre-planned with experienced moderators.
Tom Monahan: Surviving a flood, hurricane and a fire... what's your challenge? Are you determined to succeed? (Interviews and concluding comments).