Colors...we know they're bad but what would be good? Unfortunatly you name say "Extreme" so whattyagonna do...not a big fan of it but if you're going to keep it...so be it.
You can still go with some calmer colors, even with that name...the key is to change your logo...that's a whole other story.
I would go with a blue for the X and maybe keep the green for the Treme. I would just keep them a little lighter...logo's take a lot of work so I'll leave that one alone for now.
Site color. No Black unless it's a thin frame...maybe. Red should only be used for phone numbers, emails and any other call to action associates....doesn't have to be red...and it doesn't have to be an obnoxious red either. Maroons work decent.
No Yellow...I know you had some on your van.
Stick with Blues, Greens, maybe greys for background and don't forget about the Almighty WHITE.
The thing that makes your new site better than your old site is the presence of white although you do need a separate background. I use a sky for my background but bubbles work sometime and some others.
A separate background ads depth and it's pleasing to the customer's eye. Frame your forground other than just a different color on top of the background.
I'm not a big fan of Rotovac websites (Sorry Rotovac). They tend to look home made...probably because it's done by the cleaner and their may not be much to play with...I'm not sure of that.
If you have pics on there, make sure they are sized right or that will screw up the whole thing.
Most Rotovac sites give me an anxious feeling...the female home owner will jump unless she has another reason to stay like a referall or she is a repeat or because of your awesome cleaning reputation. :mrgreen:
You have your phone numbers in the right place but they get lost because of the red on black. Keep that area light or white and use a tamer red for your phone number, email and call to action. Don't list your areas under you phone number like that.
If you can list one or two main areas and then list the others across the bottom of the entire header, I think that would work better.
If you have to keep the Rotovac spinners then you have to...can you move them? Get the hell off of Rotovac if you can't because they really trash up the website and your customer doesn't give 2 shits about the equipment you use.
Yahoo is free...I use that (hosting isn't free) and it works well.
Change Estimate to "Quote"...Free is good
Your photo is good but it below the fold or right at it...move it up so they see that first.
You can do bullet points but you want some info in paragraph form...if not only for search rating. Start each paragraph with a keyword in the sentence and end the paragraph with a keyword in the sentence.
Keep your links (buttons) to the left but don't use the little arrow. Just use the words or maybe some kind of button. As long as they are together and not all over the place it's good.
Remember to keep your colors consistant through the entire site
Remember to keep your layout consistant through the entire site.
I am only looking at the first page above the fold...because that's what the customer will see to make their decision.
Move your logo to the left (if you can) and make sure you logo always links back to the home page
Utilize the middle of the header for updates, specials or testimonials.
