You guys have all been Yeadonized about what women respond to in ads.
Which is why your ads all look the same with babies and puppies, or they are overly texty JP ads....YOU NEED TO BE DIFFERENT FROM THE CROWD ABOVE ALL ELSE!!! catch their eye, put a tune or jingle in their head. Make them remember and recognize you from all the rest.
How many of you around my age STILL remember "Conjunction Junction, what's your function....." or "My bologna has a first name....." or "Two all beef patties, special sauce...." and if you were in Southern California you remember "Here's Cal Worthington and his dog Spot!...."
These were not GREAT lyrics.....but they were so memorable that even 30 years later we remember them. Be memorable, babies and kittens and puppies AINT where it's at!
Take care,
Lisa