You just can't underestimate the value of a large truck (Isuzu, cube van etc.) with impressive signage. We have 3 Isuzu's with 15' boxes. They have great signs (like a wrap but not technically). When I go by a big job and see 2 or 3 of them there I think "Hey these guys are serious". I bid a job today that was a trashed vandalized rental. The owner said 3 other cleaning firms had declined the job and said I was the only guy to call. The weird part is that I didn't know any of them and had never met them. Bottom line 950 sf of carpet in an empty house for 650.00. She didn't hesitate to say yes. Of course that is not our regular price, but this place was pretty bad. We will probably add another 1200 with some tile cleaning and Sheetrock repair. I just love this business.
Al
Al