It still has butyl with lemon citrus fragrance, but it is not as powerful as the liquid. If you dilute Viper Venom at 1 to 4, then the Venom Powder has equal cleaning strength. If diluting at 1 to 1 for the nasties then Viper Venom will be stronger. I made a slight adjustment at the beginning, based on a couple of reports like the comments above, to add more rinse agent to the formula, but if you use extremely hard water then some of that rinse agent is bound up softening the water even at a pre-spray dilution of 1 to 32. If using an SX-15 or something similar, it is hard for me to imagine that rinse agent is necessary with 2 gallons per minute over a hard surface, unless there is something like a wax coating. We have a few national accounts who have switched to the powder over the liquid. Some advantages of the powder over the liquid are: economy, safer to handle as it is fully activated when dissolved with water, and it survives the rough handling of UPS. The Viper Venom (like all liquids) has more surfactants and solvents while the Venom Powder (like all powders) has more alkalinity. pH does not fully determine the amount of alkalinity available for cleaning. Agitation of grout lines and sustained heat are also critical factors.