Color Psychology
Colors have deep subliminal meanings that affect our thinking and rational. They have symbolic meaning that changes amongst different cultures and countries. We are faced with color choices all the time. The first crucial decision of the day usually comes in the morning when deciding what to wear. Often times we will choose our clothes based on the color of the mood we are feeling or wish to portray that day. Even more important than choice of wardrobe is the color selection for your brand or website. Color research and planning is a vital part of the design process. Before you even begin a design you must choose the appropriate colors that are effective in re enforcing the brand, message and overall tone.
Colors are a part of our pop-culture. We associate our favorite sports team by their team colors. Red Sox, White Sox, Cleveland Browns, Duke Blue Devils are among a few teams to incorporate a color into their name. Colors have become a part of our every day vocabulary; "Canary Yellow" "Carolina Blue" "John Deere Green" "Fire Engine Red."
