YP ad critique

[windmarkbob]

So, what are the good points and what are the bad points of this one?

http://www.yellowbook.com/Listings/INT/ ... &CS=2&AN=0

 

[Jeremy]

Isn't that dog trademarked?

 

[windmarkbob]

Yes it is. To Professional Carpet Systems out of Raleigh, NC.

 

[Jeremy]

Better watch it.... THOSE ASSHOLES WILL SUE!

 

[Mikey P]

Oh hi!

Gee you answered!
Uhh...


Can you tell me how much you'll charge to clean my carpet?[

 

[billyeadon]

PCS

Better watch it.... THOSE ASSHOLES WILL SUE!

Jeremy,
He is a PCS fanchisee.

 

[danpauselius]

Does PCS also design your YP ads?

 

[Guest]

Why shove that cute little puppy into a corner? He'll attract attention if you let him.

When we were cleaning it seemed quality conscious buyers were more concerned about finding a dependable, professional than they were with getting a discount. The discount takes up about a third of the ad. Why not put the emphasis on your benefits, services, guarantee and what makes you special?

 

[Steve in Omaha]

Bob,

Become a supporting member @ 5 bucks a month (cheap)! You will have assess to the bird room. Just yesterday there was a marketing thread and Gary Heacock hit the nail on the head when he said about the yellow pages; go big or go small no in between. My guess is the content of the add is secondary to size.

Size matters...be it big or small!

 

[Scott]

Placement is everything w/YP. Get towards the front, however you can get there.

Scott

 

[Jim Martin]

That little dog still gives me goose bumps when I see it..............

 

[Mikey P]

Bird room is free.

 

[Jeremy]

Re: PCS

Better watch it.... THOSE ASSHOLES WILL SUE!

Jeremy,
He is a PCS fanchisee.

I know I was just giving him crap... LOL

 

[steve g]

IMO the add tries to say too much and its to busy with words, remember you just want to get one message across to stimulate the call.

 

[Becker]

Don't like all the little boxes.

 

[alazo1]

When I had a display ad, one of the designers in the yp office designed it for me at no charge. It took maybe 30 minutes, you may want to ask if they can do this for you.

Albert

 

[Al]

Good thing my parents didn't name me Zach.

 

[Scott]

LOL AL!!!

Scott