$101k for $3900

Discussion in 'Lets talk Business!' started by Mikey P, Apr 28, 2018.

  1. Mikey P
    Mikey P

    Administrator

    Joined:
    Oct 6, 2006
    Messages:
    71,412
    Location:
    The High Chapperal
    Name:
    Mike Pay-oh-tay
    Say what you want about Yelp...

    In 2017 we spent $3900 on boosted ads.
    We are the #1 rated company.
    We did 101k for 243 jobs with a $415 average. (ytd is $458)


    Yelp tells me about half those jobs came from ad clicks, the other from the organic listing.

    The want us to try doubling or tripling our ad dollars.
    I'm not convinced it would triple our income but seeing how it's a month to month campaign, I can always go back to our $323



    @Desk Jockey what would you do?
    SamIam, Wandslinger and Desk Jockey like this.
  2. Desk Jockey
    Desk Jockey

    Willie

    Joined:
    Oct 9, 2006
    Messages:
    56,087
    Location:
    a planet far far away
    Name:
    Mr Misunderstood
    I'd tell those muthur fookers to put up or shut up.

    If they are so confident in what they can deliver then I'm willing to double down...IF/when it doesn't hold true I'm not paying a dime more than normal.

    What Do they have to lose. Ad's are free to them. If they deliver, you're gladly hooked. Its win-win. :winky:

    I don't believe it will happen even if you spend it. You reach a point of diminishing returns. It might drive more but at what price?
    :headscratch:
    Last edited: Apr 28, 2018
    Connor, Art Kelley, Brian H and 2 others like this.
  3. Ron K
    Ron K

    Member

    Joined:
    Jan 3, 2009
    Messages:
    1,847
    Run a campaign that you can track. "ask for spotter" "groomer" "vac inspection"
    "about half" do they really know or are they guessing?
    Connor likes this.
  4. jcooper
    jcooper

    Member

    Joined:
    Oct 7, 2006
    Messages:
    2,846
    Location:
    IL
    Name:
    Jerry Cooper

    Right! Proving that Ms Smith clicked the ad and booked would be tuff for them(yelp) to find out.

    Unless you have a different number or like Ron said "free spotter" type ads.
  5. smastio
    smastio

    Member

    Joined:
    Dec 17, 2010
    Messages:
    397
    Location:
    St. Charles IL
    Name:
    Steve Mastio
    Mike - But "YOU" can figure it out. Go get www.fullstory.com you get 1000 events a month for free. Place it in the header of your site. This will allow you to visually (grab the popcorn) track experience and easily tell who did what. We use it at FittleBug for our clients. Really helpful to know what works, what doesn't and what might need a tweak!
    Mikey P likes this.
  6. Doug Cox
    Doug Cox

    Supportive Member

    Joined:
    Dec 17, 2006
    Messages:
    4,243
    Location:
    Delavan, WI
    Name:
    Doug Cox
    I wouldn't consider using Yelp because they are high pressure and wouldn't leave me alone.
  7. Connor
    Connor

    Member

    Joined:
    May 27, 2011
    Messages:
    3,377
    Name:
    Connor
    @Mikey P, do you have a different tracking number\landing page for your yelp account? I wouldn't trust any data they presented anyway.
  8. Mikey P
    Mikey P

    Administrator

    Joined:
    Oct 6, 2006
    Messages:
    71,412
    Location:
    The High Chapperal
    Name:
    Mike Pay-oh-tay

    No
  9. SamIam
    SamIam

    Supportive Member

    Joined:
    Aug 9, 2012
    Messages:
    7,350
    Location:
    California
    Name:
    sam miller
    I’ve jumped up twice and the first time worked well for over a year!

    Then the bottom fell out in December, so I dropped back down to the $300 a month.

    Then they got me to boost agian on the pay per click where you get more impressions.

    Went to a $495 a month program and pay per click cost doubled for 5 months.

    I’m back at the starter program
  10. Desk Jockey
    Desk Jockey

    Willie

    Joined:
    Oct 9, 2006
    Messages:
    56,087
    Location:
    a planet far far away
    Name:
    Mr Misunderstood
    I like free impressions but when the clicks get out of control we cut the spending. "Google" not Yelp.

    With Google you spend what you want with no contract. 34.5k views with 142 website clicks for under $200.00 last week.
    Acp likes this.
  11. Acp
    Acp

    Member

    Joined:
    May 15, 2017
    Messages:
    328
    Location:
    Seattle
    Name:
    Bjorn Marshall
    it kinda sucks for us. we are at $725/month and its barely worth it, its exposure but we might just can the yelp all together next year.

    We have so many cheap ass 3 room/$80 companies on there now in our area and they all have 100+ reviews and a 5 star rating. Why even try to compete with that.
    Connor likes this.
  12. hogjowl
    hogjowl

    @

    Joined:
    Feb 19, 2007
    Messages:
    26,885
    Location:
    Prattville, Alabama
    Name:
    Marty Sutley
    Taco is such a potty mouth
  13. Desk Jockey
    Desk Jockey

    Willie

    Joined:
    Oct 9, 2006
    Messages:
    56,087
    Location:
    a planet far far away
    Name:
    Mr Misunderstood
    :shifty:
  14. Acp
    Acp

    Member

    Joined:
    May 15, 2017
    Messages:
    328
    Location:
    Seattle
    Name:
    Bjorn Marshall
    what are you guys doing to make yelp successful for you? @Mikey P

    we got our response time down pretty low, I think its at 40 min now. We have a lot of reviews and its popular in our area but most of the jobs coming in are small and tough access.

    how location based do you guys think it is?
  15. hogjowl
    hogjowl

    @

    Joined:
    Feb 19, 2007
    Messages:
    26,885
    Location:
    Prattville, Alabama
    Name:
    Marty Sutley
    Yes
  16. Ron K
    Ron K

    Member

    Joined:
    Jan 3, 2009
    Messages:
    1,847
    Give them 39,000 you get a Million why even post this!:shifty:
  17. jeremy parr
    jeremy parr

    Member

    Joined:
    Apr 30, 2018
    Messages:
    58
    Location:
    Fullerton, Ca
    Name:
    Jeremy Parr
    On a slightly different note, can any of you recommend a good company or way to set up a website for someone that isn’t a techy? I’m a full blown owner operator with no employees so I need something that’s easy to manage, just want to get a few better customers so I can make a little more dough, not interested in having a bunch of employees.

Share This Page