WillS
Supportive Member
For anyone not using Instagram for your business yet, may want to download the app on your phone and start. We have been having some really good success with it. Besides for drawing in a younger demo following on our profile, it has helped improve our search rankings with Google Places to where we are on the first page in the Google Places section for 8 keywords. There is a disagreement on some of the marketing forum boards I go to that Instagram doesn't have an impact or isn't searched by google. So far we have been able to find out #hashtags through the app indexed on google, along with pictures, etc. We've done just about 250 posts on it so far.
Here are some step by step pictures on how to post successfully on Instagram for anyone that doesn't use it already.
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Step 1: Setup an account under your business name, and proceed. The first thing you will be asked to is begin uploading pictures. We pretty much upload Before/Afters, Pics of the techs, and whatever else. In this first image, it is making you select a photo from your phone. Do so and press Next.
After pressing Next, you will be directed to the screen below. This is an important piece of the marketing on Instagram. In the "Write a caption" box, the first sentence you write is most important. I usually write something along the lines of, "In need of a deep carpet clean..." That first line is recognized by Google while it crawls for keywords. Also in this caption box, at the end of whatever you write, include hashtags. Some examples we use: #carpetcleaninglasvegas #naturaldry #deepclean #carpet #lasvegas #Henderson, etc. We try to use as many keywords related to our business as possible. Hashtags are important because any instagram user searching those hashtags will see your business.
After completing the caption description box, the next MOST IMPORTANT PART is the "Name this Location." This is where you are going to Tag through their location maps where you are posting from. This is going to be your business, and it associates with your address, which should be the same address you use on your Google Plus account. See next picture for how to set this up.
Once you have clicked on the "Name this Location" you will get the screen shown below. Here you need to type in your business name. If nothing comes up, you will need to create a custom location. You can see that option listed below in the image. In the custom location, be sure to put your correct address, and the exact name that your business shows on Google Plus. Ours shows as NaturalDry Carpet Cleaning Las Vegas and we have one that is just NaturalDry Carpet Cleaning. You will want to select this location overtime you are uploading a picture on instagram. How we do this, is we upload pictures at the business, when on the road, and at customers homes after the job. When you upload these pictures with your location as "Whatever your business name is" it will tag it on maps. Cool thing is if you use twitter, instead of having to post separately to your twitter page, you can just select the twitter option on the app as seen below and it will automatically upload it to your account, or whatever other platforms you chose.
Here's an example of our instagram page viewed via mobile.
Anything with social media helps increase business now adays. A lot more people are using these social media platforms to purchase from businesses instead of reading your direct mail or valupak coupons. Good luck!
Here are some step by step pictures on how to post successfully on Instagram for anyone that doesn't use it already.
______________________________________________________
Step 1: Setup an account under your business name, and proceed. The first thing you will be asked to is begin uploading pictures. We pretty much upload Before/Afters, Pics of the techs, and whatever else. In this first image, it is making you select a photo from your phone. Do so and press Next.
After pressing Next, you will be directed to the screen below. This is an important piece of the marketing on Instagram. In the "Write a caption" box, the first sentence you write is most important. I usually write something along the lines of, "In need of a deep carpet clean..." That first line is recognized by Google while it crawls for keywords. Also in this caption box, at the end of whatever you write, include hashtags. Some examples we use: #carpetcleaninglasvegas #naturaldry #deepclean #carpet #lasvegas #Henderson, etc. We try to use as many keywords related to our business as possible. Hashtags are important because any instagram user searching those hashtags will see your business.
After completing the caption description box, the next MOST IMPORTANT PART is the "Name this Location." This is where you are going to Tag through their location maps where you are posting from. This is going to be your business, and it associates with your address, which should be the same address you use on your Google Plus account. See next picture for how to set this up.
Once you have clicked on the "Name this Location" you will get the screen shown below. Here you need to type in your business name. If nothing comes up, you will need to create a custom location. You can see that option listed below in the image. In the custom location, be sure to put your correct address, and the exact name that your business shows on Google Plus. Ours shows as NaturalDry Carpet Cleaning Las Vegas and we have one that is just NaturalDry Carpet Cleaning. You will want to select this location overtime you are uploading a picture on instagram. How we do this, is we upload pictures at the business, when on the road, and at customers homes after the job. When you upload these pictures with your location as "Whatever your business name is" it will tag it on maps. Cool thing is if you use twitter, instead of having to post separately to your twitter page, you can just select the twitter option on the app as seen below and it will automatically upload it to your account, or whatever other platforms you chose.
Here's an example of our instagram page viewed via mobile.
Anything with social media helps increase business now adays. A lot more people are using these social media platforms to purchase from businesses instead of reading your direct mail or valupak coupons. Good luck!
