Ivan Turner
Supportive Member
Startup advice accepted from the MB Brain Trust
My wife and I along with another family member are launching a new carpet and upholstery cleaning and duct cleaning business, officially starting on March 1st, 2020.
We are planning a soft launch on February 1st, through the end of the month to work out any unforeseen or overlooked bugs in the system. The business will go live, locked and ready on the first of March, 2020.
Currently our business deals exclusively in non-vendor related Disaster Restoration work. I have no intention of changing the business model regarding restoration.
The startup carpet, upholstery and duct cleaning business will be designed to cater to the affluent customers. I have experience working in that vertical of customers, so I don’t anticipate any major obstacles as far as being able to communicate with them.
Operational Strategy;
1. Year 1, one truck, one man with one back up. Not counting myself of course.
2. Business is already systemized from A-Z, with Marketing Strategies, business plan, SOP manuals, etc.
3. Work out of home. I already have a very nice home office that has served me well and do not anticipate having to have an outside shop during the first year.
4. Deal exclusively with residential, affluent properties owners for the first year. No hotels, apartment communities, restaurants, offices or nursing homes during this period. (Perhaps in a year or two later I might explore that space).
5. Stay within a 30 mile operational area.
6. Employ a slide in truck mount.
7. Utilize nothing less than the best regarding chemicals, equipment, etc.
8. Pricing model – we will not be offering room pricing. Everything will be priced based on the onsite inspections. Of course, there will be times when it be necessary to give an educated guesstimate for call ins, but if the plan works right, the vast majority of our customers will be by way of referral and should already know of the type of service we offer. We are going for High Ticket Sales.
Marketing & Sales
Lead Generation
1. FB - ads
2. Interior Designers. Already have a handful that I have good relationships with.
3. Floor covering retailers. (Limited. Only a handful have been targeted that I know already work with interior designers).
4. My already established customer base through email campaigns (opt in type of course).
5. Two homes shows for 2020 (Proven effective in my businesses).
6. Direct mail to targeted high end neighborhoods.
7. Vehicle wrap.
8. eBook/book being released in January to assist in promoting the business.
Book will be distributed by;
Client Fulfillment
1. Exceptional communications with each client from the time they become prospect through the time they have been serviced.
2. Service will include the usual’s;
My wife and I along with another family member are launching a new carpet and upholstery cleaning and duct cleaning business, officially starting on March 1st, 2020.
We are planning a soft launch on February 1st, through the end of the month to work out any unforeseen or overlooked bugs in the system. The business will go live, locked and ready on the first of March, 2020.
Currently our business deals exclusively in non-vendor related Disaster Restoration work. I have no intention of changing the business model regarding restoration.
The startup carpet, upholstery and duct cleaning business will be designed to cater to the affluent customers. I have experience working in that vertical of customers, so I don’t anticipate any major obstacles as far as being able to communicate with them.
Operational Strategy;
1. Year 1, one truck, one man with one back up. Not counting myself of course.
2. Business is already systemized from A-Z, with Marketing Strategies, business plan, SOP manuals, etc.
3. Work out of home. I already have a very nice home office that has served me well and do not anticipate having to have an outside shop during the first year.
4. Deal exclusively with residential, affluent properties owners for the first year. No hotels, apartment communities, restaurants, offices or nursing homes during this period. (Perhaps in a year or two later I might explore that space).
5. Stay within a 30 mile operational area.
6. Employ a slide in truck mount.
7. Utilize nothing less than the best regarding chemicals, equipment, etc.
8. Pricing model – we will not be offering room pricing. Everything will be priced based on the onsite inspections. Of course, there will be times when it be necessary to give an educated guesstimate for call ins, but if the plan works right, the vast majority of our customers will be by way of referral and should already know of the type of service we offer. We are going for High Ticket Sales.
Marketing & Sales
Lead Generation
1. FB - ads
2. Interior Designers. Already have a handful that I have good relationships with.
3. Floor covering retailers. (Limited. Only a handful have been targeted that I know already work with interior designers).
4. My already established customer base through email campaigns (opt in type of course).
5. Two homes shows for 2020 (Proven effective in my businesses).
6. Direct mail to targeted high end neighborhoods.
7. Vehicle wrap.
8. eBook/book being released in January to assist in promoting the business.
Book will be distributed by;
- HVAC Companies
- Floor Covering Retailers
- Real Estate pros
- Home inpsectors
- Allergist and other medical professionals who deal in asthma, allergies, etc.
- At our home shows
Client Fulfillment
1. Exceptional communications with each client from the time they become prospect through the time they have been serviced.
2. Service will include the usual’s;
- Pre-inspection letter
- Iron Clad money back guarantee
- What to do to get your home prepared for our service
- What you thought about our service card upon completion
- Asking for and getting referrals from satisfied customers
- Asking for and getting 5 star reviews from satisfied customers
- Life time supply of spotter
- Upon completion of the service, our automated process will generate;
- Order of Mrs. Fields products; cookies, brownies, etc. to be sent to raving customers
- Birthday cards, anniversaries, dogs birthdays, etc. will receive an automated hand written card (outside vendor) to keep the customer in the system.