Ed Valentine
Member
Seems like at least once a week someone always asks the question: "What can I do to get some business, any ideas?" Now, the idea below was something my service business employed way back in the early 70's and it worked like a charm. I got the idea one day when I emptied a large bag of dry dog food in a bin for my prized Labrador; loved that dog. A coupon fell out in the look of our dollar bill showing that the customer could qualify for $1.oo off their next purchase. (Happened thereafter for years btw.) Well, I gave this to my Better Half and guess what? My prized Labrador ate that same dog food for the rest of his life!
So, here goes:
I think going out shaking hands and/or giving the customer magnets which either competes for space on their frig or ends up buried in a messy drawer somewhere, is certainly a great idea.
However, --in addition---to that, I suggest something that worked every time for my service business years ago: Leaving a Dollar Bill.
Now, these are naturally mock ups (fakes) of course but who throws away money? There fun just to hand around even as a joke. But, there will always be someone who will keep it for service. On the inside, you print your name, promotion, etc... These can be made up in $5--$10 increments. I have left these in restaurants at the table; in malls...Ooops, they accidently fell out of my pocket (!!), at the Pub with my buddies, ....anywhere and everywhere, and so on.
There is a web page where you can order them! (Think I still have that link)
Worked terrifically for us!
best to all;
Ed Valentine
cross-american.com
So, here goes:
I think going out shaking hands and/or giving the customer magnets which either competes for space on their frig or ends up buried in a messy drawer somewhere, is certainly a great idea.
However, --in addition---to that, I suggest something that worked every time for my service business years ago: Leaving a Dollar Bill.
Now, these are naturally mock ups (fakes) of course but who throws away money? There fun just to hand around even as a joke. But, there will always be someone who will keep it for service. On the inside, you print your name, promotion, etc... These can be made up in $5--$10 increments. I have left these in restaurants at the table; in malls...Ooops, they accidently fell out of my pocket (!!), at the Pub with my buddies, ....anywhere and everywhere, and so on.
There is a web page where you can order them! (Think I still have that link)
Worked terrifically for us!
best to all;
Ed Valentine
cross-american.com
Good thing we only had one issue with it, better than re printing how ever many we ordered.
