You two rocket scientists (not yOu Chavez) should stop long enough to read between the lines of his post. You have to assume that a question about such a basic item of our business has to have been asked by a newby. That being the case, it's going to take him a long while to get the information necessary to make an intelligent business decision regarding pricing. Now, since he asked the question, I figure he needs an answer that he can actually use, today, and not some long-winded answer designed to impress. After-all, this BB is to be used to help each other. Right?
Now, obtaining the information you two scholars mentioned is indeed necessary, but in the mean time, I just thought it might be nice to answer his freakin question! Sure, my answer is not going to be entirely accurate, as my market, and the conditions under which I operate won't be exactly the same as his, but as Island Boy so astutely pointed out, this ain't rocket science, so I probably can get him close enough for government work.
Or, we can leave him hanging out on a limb until he learns his production rates and hourly costs.
If he lasts that long.