"Dries in one Hour"

Walrus Gumboot · May 30, 2019

Do you offer it? Do you advertise it?
Guy around here (Citrus Solution) advertises the dry in one hour thing. Has a very good business using a 175 w/pads - pump up sprayer - and agitates the pre-spray on spots with his shoe. No shit, has a video of him kicking it in with his foot on his website. https://citruscarpetcleaningathens.com/results/
Too damn funny, but this guy has a good business on the cheap.

Should I offer it in my adwords campaign? Dries in one hour? Maybe for lightly soiled carpet?
Watch his video. He's a joke but WTH?

BIG WOOD · May 30, 2019

Stevie Bs said:
Do you offer it? Do you advertise it?
Guy around here (Citrus Solution) advertises the dry in one hour thing. Has a very good business using a 175 w/pads - pump up sprayer - and agitates the pre-spray on spots with his shoe. No shit, has a video of him kicking it in with his foot on his website. https://citruscarpetcleaningathens.com/results/
Too damn funny, but this guy has a good business on the cheap.

Should I offer it in my adwords campaign? Dries in one hour? Maybe for lightly soiled carpet?
Watch his video. He's a joke but WTH?

I've seen that dude on the web before. Isn't that a little franchise?

Walrus Gumboot · May 30, 2019

May be. Seriously, he has a good business but we're taking his customers that aren't satisfied. "Dries in one hour" is pretty powerful stuff. Hell, Chemdry built a huge business on it. They're truckmount now, but....

Cleanworks · May 30, 2019

Stevie Bs said:
Do you offer it? Do you advertise it?
Guy around here (Citrus Solution) advertises the dry in one hour thing. Has a very good business using a 175 w/pads - pump up sprayer - and agitates the pre-spray on spots with his shoe. No shit, has a video of him kicking it in with his foot on his website. https://citruscarpetcleaningathens.com/results/
Too damn funny, but this guy has a good business on the cheap.

Should I offer it in my adwords campaign? Dries in one hour? Maybe for lightly soiled carpet?
Watch his video. He's a joke but WTH?

So what do you do when it doesn't dry in an hour?

Walrus Gumboot · May 30, 2019

Hang yourself in the closet? Hell, I don't know.

Desk Jockey · May 30, 2019

Stevie Bs said:
Do you offer it? Do you advertise it?
Guy around here (Citrus Solution) advertises the dry in one hour thing. Has a very good business using a 175 w/pads - pump up sprayer - and agitates the pre-spray on spots with his shoe. No shit, has a video of him kicking it in with his foot on his website. https://citruscarpetcleaningathens.com/results/
Too damn funny, but this guy has a good business on the cheap.

Should I offer it in my adwords campaign? Dries in one hour? Maybe for lightly soiled carpet?
Watch his video. He's a joke but WTH?

Yes but tell each caller that not all jobs qualify for 1 hour. Heavily soiled carpets will take longer.

Walrus Gumboot · May 30, 2019

Desk Jockey said:
Yes but tell each caller that not all jobs qualify for 1 hour. Heavily soiled carpets will take longer.

Yeah, exactly! The hook, "Dries in one hour" gets the call. Then qualify it.
Everyone wants it to dry fast. Some have heard and maybe even experienced the horror stories of wet for two days cleaners.
That's my point: advertise it to get them to call, then qualify it and sell them the service they need based on level on soiling.

Jimmy L · May 30, 2019

What chems is that citrus guy using?

Has to be some brand name over the counter stuff we can all buy

Walrus Gumboot · May 30, 2019

Jimmy L said:
What chems is that citrus guy using?

Has to be some brand name over the counter stuff we can all buy

I'm sure it is. Did you watch his video? Freakin' hack, but has a very good business via his BS "Dries in one Hour" advertising.

Mikey P · May 30, 2019

Jimmy L said:
What chems is that citrus guy using?

Has to be some brand name over the counter stuff we can all buy

Must be something Tom Forsythe created, those carpets look amazing

Walrus Gumboot · May 30, 2019

Mikey P said:
Must be something Tom Forsythe created, those carpets look amazing

LOL!!!

Cleanworks · May 30, 2019

Sure, tell them a lie to get them to call then tell them it isn't true. Can you say bait and switch?

Desk Jockey · May 30, 2019

It's not a lie. If they really want 1 hour just pad it. Most people know their shit is dirty and will understand it takes more effort and longer drying.

Hack Attack · May 30, 2019

some of those pics look like they have wand marks, not just a padder

Desk Jockey · May 30, 2019

Hack Attack said:
some of those pics look like they have wand marks, not just a padder

Probably a post vacuum.

Cleanworks · May 30, 2019

Desk Jockey said:
It's not a lie. If they really want 1 hour just pad it. Most people know their shit is dirty and will understand it takes more effort and longer drying.

Most people understand you can't clean a whole house for $99.

steve_64 · May 30, 2019

Just followed a chem dry padder today. She said it felt dirtier after he left. A $700 job and she wants me back for the furniture.

I love the padders around here. Let them advertise all they want. It just gives.me more reason to keep my prices high.

Walrus Gumboot · May 30, 2019

Hack Attack said:
some of those pics look like they have wand marks, not just a padder

Vacuum marks. Watch the video. He is just a padder. Small van not big enough to carry a truckmount. We see him all over town.

Walrus Gumboot · May 30, 2019

Cleanworks said:
Sure, tell them a lie to get them to call then tell them it isn't true. Can you say bait and switch?

Is it really bait and switch? I'm not saying jack the price up. just get them to call and then use the best method to get their carpets clean.

Cleanworks · May 30, 2019

Citrus products usually have d'limonene which if it isn't rinsed will cause resoiling.

Cleanworks · May 30, 2019

Stevie Bs said:
Is it really bait and switch? I'm not saying jack the price up. just get them to call and then use the best method to get their carpets clean.

When customers ask or I advertise, I tell them drying times are usually 8-10 hours, based on my experience in my area. I have never had a customer not book because of the drying time. An excessively soiled carpet may take 24 hours to dry. I would rather be honest with my customers rather than have to explain why their carpets don't qualify for the fast drying time.

Mikey P · May 30, 2019

Cleanworks said:
Most people understand you can't clean a whole house for $99.

Some.

Cleanworks · May 30, 2019

Mikey P said:
Some.

The ones who don't get it call Stanley Steemer. Then they have their eyes opened.

Desk Jockey · May 30, 2019

Cleanworks said:
Most people understand you can't clean a whole house for $99.

Not in the U.S. too many believe the marketing

Cleanworks · May 30, 2019

Desk Jockey said:
Not in the U.S. too many believe the marketing

And that's the point, it's just marketing. It's not the truth. You get your foot in the door, then tell the customer, "uh oh, it's more heavily soiled than I thought. That will be an extra $9 per room. I see some doggie stains, you need our super duper deodorizer, did you have your carpets Scotchgard last time? Let me explain what that is."

Desk Jockey · May 30, 2019

Cleanworks said:
And that's the point, it's just marketing. It's not the truth. You get your foot in the door, then tell the customer, "uh oh, it's more heavily soiled than I thought. That will be an extra $9 per room. I see some doggie stains, you need our super duper deodorizer, did you have your carpets Scotchgard last time? Let me explain what that is."

Isn't that bait and switch?

hogjowl · May 30, 2019

I heard that guy has a really good business

Cleanworks · May 30, 2019

Desk Jockey said:
Isn't that bait and switch?

Yes, promising one thing then delivering another. It's ok if some jobs are different from your average. But if you practice this deliberately on every job, it is bait and switch. It's ok to charge extra for extra services but not when charging predatory prices.

Walrus Gumboot · May 30, 2019

Cleanworks said:
And that's the point, it's just marketing. It's not the truth. You get your foot in the door, then tell the customer, "uh oh, it's more heavily soiled than I thought. That will be an extra $9 per room. I see some doggie stains, you need our super duper deodorizer, did you have your carpets Scotchgard last time? Let me explain what that is."

Relax man, you're going to the extreme with this. I never said jack the price up for different levels of soiling or pet stains. Whatever happened to using whatever tool is necessary to get the job done? Get the call, eh? Then do the f'n job.

Walrus Gumboot · May 30, 2019

Cleanworks said:
When customers ask or I advertise, I tell them drying times are usually 8-10 hours, based on my experience in my area. I have never had a customer not book because of the drying time. An excessively soiled carpet may take 24 hours to dry. I would rather be honest with my customers rather than have to explain why their carpets don't qualify for the fast drying time.

8-10 hours? WTH are you soaking the carpets with? Use a Rotovac for crying out loud. We never have 8-10 hour drying times. Do you own any air movers?

"Dries in one Hour"

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