until a better price with same or better service comes their way.
carpet cleaners are considered a commodity. very few consumers value you. We all have those few that value you….we also all have the many that think of us as just another commodity carpet cleaner.
Could be more geographical when comes to loyalty. My customers are getting all kinds of cheaper offers and actually tell me about them and tell me "I would never use anyone else" quite often.
It is an art of scheduling all the repeat 5 stars and not miss them during the busy spring time, while new people randomly call. Just had a lady, been cleaning for since year 1, 1998. She had gold coins out on the card table. There was a nurse in the house taking care of her blind husband. I cautioned her about having valuables so present when a nurse and service guy are in your house at the same time.
She said, "you are not a service guy, your a friend". Thats how at least 50 percent of our base is and it is mutual. I love when he pays me. he hands me his wallet and reminds me he is blind and chuckles.
I throw in a huge tip for myself, lol, just kidding.
However I do see the commoditie value of a carpet cleaner sometiimes on random jobs I get where people call us out of the blue. It is the long time customers that do care.