Paramount, you are making yourself a bulls-eye on these boards by sharing your low-price success stories.
Maybe you don't care what others think, especially when you're enjoying an income (or intake) unprecedented for you.
Maybe you only care what your customers think, since they are the ones making your truckmount payments.
Either way, get ready to take some heat over those prices, by others in this industry who lurk in these rooms, waiting to unload their clip on you for doing the same shit they did when they got started.
Many entrepreneurs are ego-maniacs with low self-esteem. In here they will reveal themselves by pouncing upon you & your lack of long-time experience, and in turn feed their own ego.
Personally, I'll just say that your customers will gladly pay more than what you are presently charging, and they will still feel they are getting a great amount of cleaning done at a reasonable price.
Higher-end neighborhoods will pay more based on the style of ad you use, combined with the way you answer your phone/sell the appointment, (ability to talk) and finally, the way you are dressed and groomed. Price is important to them as well, but it has to be a mixture of all these.
Cleaning is cleaning. We all do that.
When it comes to asking for more, Your job is to BUILD VALUE. To earn a 300+ dollar residential carpet job, you must give a 1000 dollar impression.
If they look at you & think "150 bucks a job is good money for this poor guy", you'll never command more. You have locked yourself in. No wiggle room for a special, if you were ever to run one after you've established a few hundred customers.
Don't worry about these guys in here calling you a price-whore or a hack: worry about your CUSTOMERS CALLING YOU that behind your back.
The day will come upon you quick, where that 150 dollar customer you did 6 months ago wants you back for the "same deal" you gave them last time. Only now, you're busy doing gravy daytime commercial jobs that PAY good money and you're booked for a couple of weeks, and the LAST thing you want to do is go wear yourself out on those 150 dollar whole house specials. Especially the one with all the cat-hair and cheerios and the 4 mini-area rugs you "touched-up" for nothing.
You'll make excuses just so you don't have to tell them you're too busy for them now.
Just my opinion. We ran some pretty low specials 2 years ago when we started, not quite that low, but we did focus on price & it feels very good to have moved steadily toward working less hrs for more $$$.
Raise those prices. Just a little at first. See what happens.
Stay Hungry. Run to answer your phone when it rings.
