rhino1
Member
Met with advertising rep from RedPlum, they stick crap in our mailboxes once a week around here. In the course of our conversation she told me that they get redemption rates of 2% to 3% from carpet cleaning offers. My BS detector redlined!
I told her that I thought the highest rate of return would be less than 1/2% from this kind of advertising, from what I had read. She then told me that IF I signed the yearly contract ($3K minimum) I could expect to get between 200 and 300 responses for every 10,000 inserts. My BS detector exploded!
I then said OK, and I will sign right now. Just give me a guarantee that I will get back whatever I spend with you in coupon redemptions. I am not even talking about 2 to 3%, I would be OK with 1/2% return, just enough to cover the cost of the advertising. If I don't get that back, you have to let me out of the contract.
All the sudden, their rate of redemption was not so much about their advertising as much as it was about me, my service, my offers, the weather, and what phase the moon was in. Needless to say, I told her she could sit there and say whatever she wanted to but when it came down to it I was the one who had to pay the bill, I offer a guarantee for everything I do, why couldn't she back up her claims the same way?
End of Meeting.
I told her that I thought the highest rate of return would be less than 1/2% from this kind of advertising, from what I had read. She then told me that IF I signed the yearly contract ($3K minimum) I could expect to get between 200 and 300 responses for every 10,000 inserts. My BS detector exploded!
I then said OK, and I will sign right now. Just give me a guarantee that I will get back whatever I spend with you in coupon redemptions. I am not even talking about 2 to 3%, I would be OK with 1/2% return, just enough to cover the cost of the advertising. If I don't get that back, you have to let me out of the contract.
All the sudden, their rate of redemption was not so much about their advertising as much as it was about me, my service, my offers, the weather, and what phase the moon was in. Needless to say, I told her she could sit there and say whatever she wanted to but when it came down to it I was the one who had to pay the bill, I offer a guarantee for everything I do, why couldn't she back up her claims the same way?
End of Meeting.
