Captain Morgan
Supportive Member
or leave it alone?
A little history: ACME Carpet & Upholstery Cleaning was started 30 years ago and I bought it in May 07 after several years in decline due to owners health problems and lack of interest in keeping the business going.. some addition information can be found in my response to Jimmy Ladwig calling me out. See William Morgan posted last week.
I think the name is so neutral and bland that it doesn't conjure and positive imagery to a prospective customer's mind.. like Crystal Clear Carpet Care, All Bright Cleaning & Restoration or something like that. Most often I get... "Oh ACME.. like the Coyote and Roadrunner? Thats funny.. he always blew up of fell over the cliff.. that ACME stuff never worked.."
If I could get some ideas as to the Pro's and Con's with changing the name that would be helpful. If anyone needs additional information about the business, how the previous owner ran his business vs. how I am now, etc.. which might help sway their decision I'd be happy to share it ..
It's obvious I don't care much for the name but don't just tell me what I want to hear. I can live with it if I felt there are compelling reasons to keep it or enough confirming reasons to dump it.
Thanks for your help.
Bill Morgan
A little history: ACME Carpet & Upholstery Cleaning was started 30 years ago and I bought it in May 07 after several years in decline due to owners health problems and lack of interest in keeping the business going.. some addition information can be found in my response to Jimmy Ladwig calling me out. See William Morgan posted last week.
I think the name is so neutral and bland that it doesn't conjure and positive imagery to a prospective customer's mind.. like Crystal Clear Carpet Care, All Bright Cleaning & Restoration or something like that. Most often I get... "Oh ACME.. like the Coyote and Roadrunner? Thats funny.. he always blew up of fell over the cliff.. that ACME stuff never worked.."
If I could get some ideas as to the Pro's and Con's with changing the name that would be helpful. If anyone needs additional information about the business, how the previous owner ran his business vs. how I am now, etc.. which might help sway their decision I'd be happy to share it ..
It's obvious I don't care much for the name but don't just tell me what I want to hear. I can live with it if I felt there are compelling reasons to keep it or enough confirming reasons to dump it.
Thanks for your help.
Bill Morgan