Do ya feel like a big boy now dribble dog.
There is a lot of things a O/O does not have to do, they will never try to compete with the big guys, like SS, Coit, etc.
They will however set themselves apart from companies like that.
We all know the best marketing is word of mouth.
Keep your clients pleased, they will talk.
Give them the tools to spread the word.
Biggest chore is building from nothing.
But if you do good work, and your clients like and trust you. You will do well.