are you an owner/operator, do you have techs?
Steve Marsh has a program to help O/O's
There wasn't really a specific strategy I used from Joe that helped me. At the time I came across his material, I was maxed out, looking for a way to improve. I had been in busn for 3yrs, had my tm for a year after starting with a porty. There were no boards back then, just Cleanfax magazine and Joe. Howard came along a few years later. The boards are the biggest source of information now.
For me, it was learning to take a risk to raise my price. Helped me to step away from the crowd. The other was a lot of little things to position myself in the publics eyes. Much of it is the basics we learn on the board, consistent image, ie uniform, cards, rack cards, invoices, van, advertisements, all with a good USP. Steve's coaching program really helped me to get the right mindset.
I live in a small community where many commute to the city, one road out, so one time I just took the truck and parked it on the road so everyone had to drive by it. I sat there and read a book for an hour or two, from 6-8am. You could have a sign made up with a special or whatever to hang on your truck, park there during rush hour, then go to work after.