Here are a couple questions we get from time to time. What do you say or your office people say to them in real time. (No bullshit answers)
Hello, do you have any specials on carpet cleaning?
Is that your best price? XYZ is $30 dollars cheaper.
They make an appointment, when you call to confirm you get that same question, Can you lower your price?
Let's talk about it.
I have wondered about the answers to those questions for about two decades. I thought it would get easier by now.
Most of the questions have a background in the demographic area of the prospect. Fewer questions are coming from experienced buyers; they know what to expect, and they anticipate quality services in return; they might be business owners in different industries, and they understand the value you are bringing to their home. When listening to a prospect, it is essential to make a distinction between actual "price shoppers" and subjects that are looking for a price break because of their circumstances. I had a few cases where a nurse negotiated a price for a bedridden individual. I didn't flinch.
If you have monthly specials on your website, try to remember them and honor them.
If you are part of any Google advertising campaign, you'll get calls when people tell you upfront that they are collecting quotes, and if your prices are on the higher end, don't expect to hear from them back.
There is a lot to do to improve the customer's perception of our services; we can give them more information about methods, and steps that we use to make their house a cleaner place, this way they can appreciate our time and effort and can make an informed decision when is time for our next visit.
I'm sure that our peers had a lot of strange requests; for example, an Indian customer asked me if it was all right to sprinkle baking soda on the carpet before my arrival, and another asked for permission to use Oxi products or Resolve before I started to clean. My usual answer is, would you take a Novacain before going to a dentist? It never fails.
So, if you get all the demeaning questions, calmly answer that your prices are based on the quality of the provided services. Hopefully, they will understand you operate fuel-fired TM; you have to make a trip to reach them and furnish your van with tools and cleaning solutions so you can bring their carpet, upholstery, etc., to the best possible condition. You're the one equipped with knowledge and expertise. You dictate what market is right for you!!!