Bill~ 90 + percent are repeat customers overall for us depending on which rug care center/showroom they bring their rugs too. Our newest location opened last August is bringing in the most new clients. We do a ton of radio, plus network TV & quite a bit of newspaper and specialty pub advertising & web based.
David~ they all work well for us, but radio and tv are
tops.
Ron~ we don’t have our on location cleaners bring in rugs, but we have 5 drop off locations and a pick up & delivery truck. About\ 9% buy a new pad- most already have one and they last a long time. Each of our centers cuts their own pad so it is not that big a deal. We sell 1000’s of pads through our retail business every year also and order a combined 80 rolls of Durahold about every 6 weeks, plus offer a few other products like Omni, Rug to Rug, etc.
Ken