How does that compare with food grade or Kool-Aid like dyes? I will have to take a color class someday. I just wish I had more of a market for the dying carpets. When you started with the Dying, did you have a ready market for your services or did you have to create one by advertising and convincing people you could fix their issues?
They are both acid dyes, but the dyes used in carpets and rugs tend to be much stronger because they have a "striking agent" added to them to help them penetrate the dye sites on the fibers. Having said that, one of the reasons that stains such as Kool-Aid are so difficult to remove from the carpet is because those drinks contain dyes and have a high acid content. The acid forces the dyes into the dye sites, thus creating permanent stains that can only be removed using a product design to release the color molecules from the dye sites. This is primarily a chemical action of ammonia.
To answer your question about the market for our dyeing services, we had to, of course, create the market, But because this was the only area that we were focused on (carpet & rug dyeing) our marketing efforts were rewarded very quickly. We realized a niche market in our area that no one else was filling. And now, 17 years later, we still have no competition whatsoever.
It's actually much easier to get established in the dyeing in the street now than it was before, because the industry is much more established and known to the general public. I also refer a large number of jobs to my trainees all over the country on a weekly basis. We are recognized worldwide as being the leading experts in carpet & rug dyeing and get inquiries from all over the country and around the world for our services, so I'm able to refer a lot of jobs to people I've trained around the country . I used to travel to exotic locations on the dime of wealthy companies I used to travel two exotic locations on the dime of wealthy companies & individuals who were willing to fly me on site to perform color repairs. I don't do that nearly as much as I used to. My last experience doing this was in Dubai where I was flown in by the royal family to work on a $10 million rug in the Royal Suite of the Royal Emirates Palace in Abu Dhabi.
I help create a ready market for all of my trainees to help ensure their success. Once people complete the training they are entered into The Dye Lot where they can receive ongoing support, 24 hours a day, seven days a week, 365 days per year. They are they get help with marketing materials, pricing, and anything else that they need to grow their business.
Hope I've answered your question here.
