Addressed to..............

[Goomer]

When doing bulk special/seasonal mailings (not reminders) to your customer list, do you prefer to label them to the customer name on file or do you prefer "Customer", or "Current Resident"or other??

Why??

 

[Mikey P]

Put their name AND "or current resident" if you don't care about getting them returned to you so you can track people that moved.

 

[mirf]

I use only the mame so they return it back to me if they are not there any longer. Gives me a reason to make a phone call. See if I can keep a cheerleader ( for S.T. ).
Always good to talk to a client.

 

[Desk Jockey]

Frank check out the Every Door Direct marketing program the post office offers.

You don't have to label any of them and the postman delivers to every house on each route you pick. You pick and choose which routes that best fit your target audience.

https://www.usps.com/business/every-door-direct-mail.htm

 

[jcooper]

When doing bulk special/seasonal mailings (not reminders) to your customer list, do you prefer to label them to the customer name on file or do you prefer "Customer", or "Current Resident"or other??

Previous clients?
Yes, I would use their name. Why? Cuz you know it!!!

 

[Shane Deubell]

Can make an argument for either way.

Personally like to use full name and not put current resident.
This way when it comes back i know its a new homeowner and can send different cards. Like a welcome package or something.

 

[Goomer]

All good points.

My initial thought was to address them to "Current Resident", in that even if they moved, there is most likely still carpet present at that location and a new prospective customer.

My interest in the location still remains regardless of who is occupying it, but I can also see the benefits of knowing if a customer has relocated, as Shane pointed out in being able to switch up the content of the message.

Probably best to just list both as Mikey says until I get my mailing routine firing on all cylinders and my customer database in order, and have a better system in place to be able to adjust mailings as necessary and mix things up a little.

 

[Askal]

Always to the customers name here. Once a year I have a "return service requested" put on the piece to keep my list clean.

 

[hogjowl]

"Bubba" is how we address them, since there's one in almost every household.

 

[Goomer]

Frank check out the Every Door Direct marketing program the post office offers.

You don't have to label any of them and the postman delivers to every house on each route you pick. You pick and choose which routes that best fit your target audience.

https://www.usps.com/business/every-door-direct-mail.htm

Cheaper than I though they would be at around .17 cents per piece.

 

[Goomer]

Always to the customers name here. Once a year I have a "return service requested" put on the piece to keep my list clean.

I guess it's nice to know if someone has moved, but I am not sold on automatically removing that address from my list completely, being that there are benefits to being familiar with the property/address, and a good chance that any carpet that was cleaned in the past still remains.

 

[Desk Jockey]

Cheaper than I though they would be at around .17 cents per piece.

if you use gotprint you can get you cost to print and ship down around .09 per card.

 

[ruff]

My initial thought was to address them to "Current Resident", in that even if they moved, there is most likely still carpet present at that location and a new prospective customer.

My interest in the location still remains regardless of who is occupying it, but I can also see the benefits of knowing if a customer has relocated, as Shane pointed out in being able to switch up the content of the message.

Therefore having the name on will work better for you.

1. You'll know your client moved and will not waste money on mailings to them.
2. As a result, you'll be able to send a more personal mail to the new owner and...
3. Your mail is less likely to hit the trash basket sitting, oh so treacherously close, to the mail box.

 

[Desk Jockey]

http://gotprint.net/g/showStaticPage.do?page=download_templates-eddm.html

Frank here are the templates for sizes. We use the 6x9's however you could try a variety of sizes, they pro's tell you to change up the size's as you mail. Those that stick out larger get more attention before it hits the bucket.