The most important thing with Ad Word copy ( or even most biz copy) is to list the one thing that makes your biz different. (Not stupid stuff saying you are the best). Its important to differentiate your business to seperate your biz from all the rest. They your biz becomes a destination instead of just an other biz called down the list. Build your USP and market the hell out of it. Example- No residue makes you think of only one company. That is how a suscessfull USP works.
