Adwords Titles

[Royal Man]

Instead of the usual 25 character titles for Adwords. Some have over 50. How are they doing this? (Longer titles seems to put your ad into the left column above the regular listings.)

 

[FB19087]

using dynamic ads or they are "top performing ads' where the url is appended

 

[jcooper]

Dave,

"dynamic ads" change what the ad says based on search term. You set your "dynamic ad" with the keyword carpet cleaning and anything else they add to carpet cleaning shows up.

Example: you set up "carpet cleaning" as your keyword, the person searching uses say Phoenix carpet cleaning. Your ad, adds the term phoenix and title shows "phoenix carpet cleaning"

Google or youtube "google dynamic ads" it will show you how. Basically you wrap your keywords in these symbols {carpet cleaning}, if I remember correct. Didn't make much of a difference for us.