Consumer CheckBook has been around for a long time here.
You can't buy advertisement and they do not even approach businesses. Like everything else (under the sun), ratings can be manipulated.
However, the organization itself, is not aggressive, seem to tell things as they are without half truths or hidden secrets. And really seem to care about serving the consumer.
We used to get some (not a whole lot) work through our high ratings. It was definitely the research inclined consumer. We'd know that a client came from CheckBook before they even mentioned it.
As far as I am concerned Angie's reaps what she sowed.
As an added benefit, any client I get through Angie's List, I email the articles about them:
http://money.msn.com/top-stocks/post--angies-list-plummets-on-securities-investigation
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mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> I'll add yours to the list. Thanks, Bill.