Glen,
They are a subscribers only referral source.
People who are subscribers write reviews about service providers that they've used. So in theory you are getting people that made an investment the membership and therefore are more quality oriented.
They charge you extra to show up in a higher place on the list (Not better review, more visible.) They also run promotional, for which you pay, if you want to be included. Their subscribers, from my limited experience, tend to do price comparisons and seem to have plenty of questions. Though in theory they go for quality, you will still be pitted against other just as highly rated companies that may charge less than you. So in the subscribers eyes they may look as good as you are, yet cheaper.
Some cleaners I know are happy with what they get, others were not. I guess it depends on where you are on the price range, how much it costs as well as how large is the membership in you area.
I get a call from them every few months.
- I always say: "Do you offer a money back guarantee?"
- "No" is always the answer (after a few long and winded explanations about how great they are, how media companies do not offer any guarantee blah blah.....and that I'll make good money.)
For which I say: "I offer a money back guarantee. So if your results will be half as great as you claim, you should not have any problems offering one. call me back when you do."
Which ends the conversation right there.................... till they call again in a few months.
It's a lovely game.
