MANDINGO said:
My advice is to find a better account than waste your very short lifespan chasing a no win situation.
You're not paying attention here, Jimmy. I don't want to waste MY lifespan cleaning restaurants. That is why you hire EMPLOYEES who will be delighted to waste a measured amount of their life span as long as their generous pay check does not bounce.
Not all restaurants are disloyal. In fact, when I sold my company I still had the first restaurant I had picked up when I was the new kid in town. We were still cleaning its carpets every two weeks- 16 years later. Can you imagine the money we took out of that account over 16 years?
And sure, the chain restaurants will be changing all the time. That is why you should have an ongoing sales and marketing effort out there. Your competitors do- why not you???
But hey- whatever floats your boat.
Steve
SFS.JonDon.com
PS When I sold my business we were cleaning over 50 restaurants and bars on a monthly basis (many of them early in the morning with our day crews). This gave me a nice cash flow base that I could depend on which in turn let me pick and choose our residential customers. So I now had the luxury to turn down marginal work and let my "bottom feeding" competitors (who were too proud to do restaurants) fight over my "scraps".