How can one argue with Gomer's logic? Well said!
However. It is all a matter of varying degrees of convenience. For example:
Gomer does not go Down Town New York and only once a few weeks to Manhattan.
Why?
It is a traffic mass. It is time consuming. In other words, it is not very convenient for him. And he could probably make enough money where he is with less hassle.
Had he solely considered the convenience of his clients, He'd be doing it all the time. Surely had he been "driving long-term growth" and since there's a great demand in NYC for porty hacking at its best, he'd be there.
Being present at all the latest and "greatest" social media fads is great, and at times it reminds one of a mouse chasing its tail. Constant change, fashionable and a large part of it not productive. Not to mention scattering your valuable (and limited) time and effort.
Wouldn't it be spent better on the fundamental (universal) rules of good business. Wouldn't the reward be just as worthy and longer lasting?
So, as always it is a matter of priority, short and long term business goals and understanding of what is more and less important. My heart bleeds for those clients that get overwhelmed by the effort of finding their checkbook. Just like their feelings, it's a good thing to get in touch with, every once in a while.
Being "plugged In" for its own sake reminds one of farting against the wind. Satisfying, no doubt, but at times counter productive.
Of course ones own convenience must be considered in such decisions, as well as your customers.
In regards to CC, it is not only a convenience to a growing majority of customers, but also a convenience to me as well, and something that I find effortless to incorporate, again, making it a no-brainer.
Is anything considered a big inconvenience to me likely to remain a convenience to my customers long term and not become an issue at some point?
Regardless of the the degree to which one is "driving growth", there has to be logical service mileage radius in play, or everyone would be covering hundreds of miles?
Traveling into Manhattan to me is equivalent to a 100+ mile round trip, with many other additional risks involved, so although I do have select customers in Manhattan, primarily commercial ones, I don't consider it likely to remain a long-term convenience to myself or any potential new clients, as there are too many factors that can potentially manifest into an INCONVENIENCE for both myself and the client.
"Wouldn't it be spent better on the fundamental (universal) rules of good business."
What are these fundamental rules you speak of, and have these principles not survived the transition to a virtual platform even though they most likely manifest themselves differently?
Staying up to date with the "constant change" and Internet trends is important because it is followed by the masses, so if one wants to maximize their exposure, it's wise to frequent where the masses frequent.
Not going to get that exposure and stay "in front" of the masses in the phonebook.
