Bridgepoint wanting us to send our customers to them to buy products directly reminded me of a very good customer I used to have.
I had a very good customer that loved the bottle of spotter from Jon Don I used to give them every time I cleaned their carpet. Actually alot of people love it. Anyway, they loved it so much they would want a couple bottles every time I was there... and they were really thrilled with it. They would even call in-between appointments to get an extra bottle and I would drop it off, or they would pick it up.
Well they seemed so impressed with it and I figured I was spending too much time supplying them with the stuff. I was actually a little bothered by it. So I thought i would do them a favor by showing them how they could buy an entire gallon of the stuff directly from Jon Don.
Now that I think of it, I've never heard from them again.
I did them such a huge favor of taking myself out of the loop and the need for them to use my services and get this product that I am no longer needed to get it.
I imagine they will eventually need me to clean their carpet again, but I without a doubt have lost out on some frequency of cleaning just to get bottles of spotter.
With this customer I did this to myself and I learned my lesson.
What is really bad is that Bridgepoint wants us to turn over all our customers to their new Home Pro By Design program. By doing this they know they will sell more products. But many carpet cleaners may not realize they may be giving away one of the reasons their customers contact them.
Think long and hard before deciding it would be easier to send your customers elsewhere for their products.... think long and hard before you take yourself out of the loop.
And Bridgepoint will make sure they don't lose that customer back to you because they will send them a monthly newsletter making sure they stay a Bridgepoint customer. And to top it off will you have complete control over the information in Bridgepoints monthly newsletter?
I'm sure most customers would continue as normal, but the very few you lose to "Do-It-Yourself" will outweigh the very little benefit you get from the program.
You decide for yourself...
I had a very good customer that loved the bottle of spotter from Jon Don I used to give them every time I cleaned their carpet. Actually alot of people love it. Anyway, they loved it so much they would want a couple bottles every time I was there... and they were really thrilled with it. They would even call in-between appointments to get an extra bottle and I would drop it off, or they would pick it up.
Well they seemed so impressed with it and I figured I was spending too much time supplying them with the stuff. I was actually a little bothered by it. So I thought i would do them a favor by showing them how they could buy an entire gallon of the stuff directly from Jon Don.
Now that I think of it, I've never heard from them again.
I did them such a huge favor of taking myself out of the loop and the need for them to use my services and get this product that I am no longer needed to get it.
I imagine they will eventually need me to clean their carpet again, but I without a doubt have lost out on some frequency of cleaning just to get bottles of spotter.
With this customer I did this to myself and I learned my lesson.
What is really bad is that Bridgepoint wants us to turn over all our customers to their new Home Pro By Design program. By doing this they know they will sell more products. But many carpet cleaners may not realize they may be giving away one of the reasons their customers contact them.
Think long and hard before deciding it would be easier to send your customers elsewhere for their products.... think long and hard before you take yourself out of the loop.
And Bridgepoint will make sure they don't lose that customer back to you because they will send them a monthly newsletter making sure they stay a Bridgepoint customer. And to top it off will you have complete control over the information in Bridgepoints monthly newsletter?
I'm sure most customers would continue as normal, but the very few you lose to "Do-It-Yourself" will outweigh the very little benefit you get from the program.
You decide for yourself...
