carpet protector?

[Bucey]

Is .10 a sq ft a good start for carpet protector add on? And is this something i should try and sell on commerical job?

 

[Jim Nelson]

Yes-NO

 

[hogjowl]

How much are you paying for you protector? What dilution ratio are you using it at and what's the gallons/s.f. coverage amount?

 

[Bucey]

Maximum, HF yellow tip, paid 43.42/gal, cover around 800 to 1200 sq ft

 

[Steve Toburen]

.10 per foot is low for residential. Your applied cost for materials (assuming you are not spraying down "Aqua-gard") will be .03-.04 per foot. In my informal surveys of our SFS members most are selling Scotchgard for .15 to .20 per foot.

Should you try and sell Scotchgard to commercial? Sure. Why not? Their money is as good as residential money. Toburen's Rule of Business #23- "Always give the client the opportunity to spend more money with you."

Steve "Island Boy" Toburen
http://www.StrategiesForSuccess.com

PS If you want more information on how to actually sell protector just go to

http://www.strategiesforsuccess.com/sec ... al-reports

and click on the "Upselling on the Home Front" link for the free download.

 

[KevinL]

WOW Steve, I thought that was rule number 1. At least in the top ten.

 

[Erik]

Maybe this can be moved to the clean room ??????

 

[Scott S.]

i usually charge 50 min for protectant. but try to keep it around 25% ish of the total job..

 

[BLewis]

I know I will get alot of sh.t for this but I charge by the room for protectant. For one room it is $20 if they get more than one room it's $15 per room. This is for traffic areas only or an entire room if it is empty.

I used to be $15 but wanted to go up to $20 so I ran a 25% off coupon on a flyer for carpet protection which made it $15 however this gave them a chance to get used to the idea that the proctector would be $20 in the future. Seemed to work and I sold more protector with this approach.

 

[Warren Wallace]

.15 here

 

[Ken Snow]

We are less than .10 a ft and also charge by the room. For rugs/upholstery we charge by size/piece & use a diff product. Topical treatments are the easiest sale, the hardest part for most people is just asking. For 2009 we will end up with almost 1.7 million in topical treatmet revenue just in our cleaning businesses.

 

[Steve Toburen]

Topical treatments are the easiest sale, the hardest part for most people is just asking.

I couldn't agree more, Ken.

While you can (and should) market the heck out of protector and the tech can trot out the whole "dog and pony show" the best way to sell the stuff is AFO. (Ask for the order.) So a question for the master: "Ken, how do you motivate and/or train your front line people to AFO?"

Steve "Island Boy" Toburen
www.StrategiesForSuccess.com

PS One low-stress way a lot of our members are selling SG is to have a separate page on their web-site "all about Scotchgard". Or whatever product you use. When Lisa isn't around to bicker with him about 'What Women Want" Big Billy Yeadon teaches that women love the calm, non-confrontational atmosphere of the internet that allows them to investigate their options. Your goal is to have a substantial percentage of your callers add, "Oh, by the way, I'd also like to have the Scotchgard finish renewed." Bingo! No technician upselling required.

 

[kmdineen]

Selling protectant is an easy add on for us cleaners, but is it a good value for our customers? I have my doubts.

 

[Willy P]

Selling protectant is an easy add on for us cleaners, but is it a good value for our customers? I have my doubts.

My sentiments exactly. Teflon and Scotchguard were both reformulated because of the contents and claims of carcinogenic properties and it seems ludicrous to risk both mine and my customers health to stick a few extra bucks in my jeans. In most cases, I've found the products just don't last for any length of time. Also, I don't use it in my home and if I don't use it for my own concerns, why would I sell it to customers?

Sometimes greed shouldn't be a motivating factor, but serving your customer base with the healthiest and safest effective products should be. Introducing unneeded chemistry into the home ????

 

[Ken Snow]

Steve- we ask as they set up the appointment and then the closer, if not already sold, are the Cleaning Specialists. As you pointed out there is a large margin in protectant (as well as other topical treatments) and our costs to acquire the customer, as well as get to their home is already theoretically covered. So, with topical treatments, after the product cost everything is gravy. We share the gravy quite well via a higher compensation on top treat sales as well as a quarterly bonus on cummulative sales.

If anyone wants a copy of the comm structure we use, the Topical Treatment Bonus Program or both, please feel free to email me at kensnow@originalhagopian.com (no pm here please cause I don't know how to do an attachment in a reply). I don't open emails without subject lines so please put in your email subject line ~ commission matrix or topical treatment bonus program or both if you want both.

Ken

 

[Ron Werner]

I applied protectant to my carpets once a year for the past 12 yrs. Look just as good as the day I moved in.
Daughter spilled milk on the highest traffic area and it stayed beaded up for over a minute (the protector had been applied almost year earlier)

I charge 50% of the cleaning price. So if I'm only doing traffic areas, I adjust the cleaning price lower and the protectant price being half that.

 

[Scott S.]

Ron,

Do you actually get to sell the carpet protectant at that high of a price?

 

[Steve Toburen]

Ron,

Do you actually get to sell the carpet protectant at that high of a price?

Scott,
You have to remember that 50% of .15 is only 7 1/2 cents per foot!

Island Boy
www.StrategiesForSuccess.com

PS Just kidding, Ron. (I'm just jealous of where you live. We love the Norhtwest and especially Vancouver Island.) BTW, Ken, that is a very generous offer. My e-mail will be on the way shortly. I always try to plagiarize from the best.

 

[Ron Werner]

not all the time, but enough. Whole room at 55cents for cleaning, I'm applying more protectant so its 27.5cents, traffic areas at 30cents, half the protectant at 15cents. Makes it fare all around

 

[holisticambitions]

In my experience carpet protector has always extened the wealth of the carpet aswell as made my repeat jobs that do have protector applied much easier to work on.
I highly reccommend it! Also agree good to educate the client every chance you get. We're at .15 A sq ft residential & variable on commercial & non-profit for protector application.

 

[J Scott W]

Protectro should cost about 50% of the cleaning job. I think the 10 cents a foot price is low. Aim for at least 15 cents a sq. ft. for a good quality product.

Pets and children should stay off the carpet until the protector is completely dried and cured. But water based protectors are completely cured when they are dry. Many years ago, some products did take longer to fully cure. That is no longer the case. If it is dried, then it is cured and inert.

The concerns about Scothcguard and Teflon were two related products called PSOA and PFOA. They were not ingredients in any protector. they were by-products of manufacturing. There was concern that they did build-up in the body. Not a postive thing. However. No health problems were ever connected to PFOS or PFOA. LAso this was occurring not in people who used or applied protectros but in people drinking water around the manufacturing plants. That is what led to reformulation of the products.

BTW - Maxim Advanced uses a new technology known as C6 or Capstone. This is different from previous flourochemical technology and has no known health issures associated with it.

Because protector means vacuuming of dry soils so much more efficient, carpet stay cleaner. I don't know of any specific testing, but I feel dirty carpets with all that potentially gets tracked into a home is a much greater health hazard than unsubstantiated statements about protector chemistry causing health concerns.

 

[Steve Toburen]

Because protector means vacuuming of dry soils so much more efficient, carpet stay cleaner. I don't know of any specific testing, but I feel dirty carpets with all that potentially gets tracked into a home is a much greater health hazard than unsubstantiated statements about protector chemistry causing health concerns.

What Scott said minus the mis-spellings! (Scott, if you use Firefox as a browser you get a spell checker included. It has saved me from major ridicule by Big Billy many a time.)

Steve "Island Boy" Toburen
www.StrategiesForSuccess.com

PS Once again, prove it to yourself. If you don't believe in it- don't offer it to your clients. If you believe in it- buy it (from any state but Utah ) and sell it.

 

[hogjowl]

Are you trying to become the English critic now!

And, just what did he misspell?

 

[Steve Toburen]

Are you trying to become the English critic now!

They are big shoes to fill but someone has to do it since you switched over to only doing cutting, snarky commentary.

Island Boy
(Really as of 8:35 PM Eastern time tomorrow when my flight touches down in Santiago, D.R.- 80 degrees today)

PS

And, just what did he misspell?

I don't think Warrington should be allowed to cover his tracks with the "edit" function. He obviously had Doyle go back through and re-do the post. You would have had a field day with the original one!