Clean...ish

Ron Werner

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Nov 25, 2006
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Ron Werner
Just saw a Chlorox commercial, Know its clean with Chlorox. Interesting slogan.
They showed a carpet cleaning van with the name "Clean...ish Cleaning"
They said, you wouldn't hire a cleaner that only got it "cleanish".

Hopefully I can find that commercial.
 
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Lee Stockwell
Ah but they are planting a freudian connection.

Clean...ish
Clean...er which is part of many pros' biz names, implying "just clean enough", (but not really clean)
 

Ron Werner

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Joined
Nov 25, 2006
Messages
8,726
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Ron Werner
isn't that the way the majority of the industry operates, just clean enough is good enough

My XO used to have a sign in his office:

Excellence is not the goal, Its the standard.
 
Joined
Mar 31, 2010
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Lee Stockwell said:
Ah but they are planting a freudian connection.

Clean...ish
Clean...er which is part of many pros' biz names, implying "just clean enough", (but not really clean)


Well if that's the case, then we shouldn't use 'Clean' or 'Cleaning' in our names either.

Clean: "Yeah, it's CLEAN." Just barely enough to call it that, but it's clean.

Cleaning: Implies we're always in the process of getting something clean. We never quite reach 'Clean'.
 

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