Connecting the 2%'rs

Mikey P

Administrator
Joined
Oct 6, 2006
Messages
117,008
It’s Time the Public Met the 2%.

Most people think all carpet cleaners are the same. They are wrong. There is the 98%... and then there is Us.

https://www.google.com/search?q=TheCleaningStandard.com will be the first platform specifically designed to introduce discerning homeowners to the unicorns of our industry—the 2% who care more about the result than the clock.

We aren't selling leads to the highest bidder. We are ranking cleaners by:
Engagement: How much you contribute to the industry knowledge base.
Transparency: Your real methods, your real equipment, your real face.
The "Vacuum Factor": We’re telling homeowners the truth—if the upright vacuum isn't the first thing off the truck, run.

If you are the guy who keeps his upright within arm's reach of the side door because you know pre-vacuuming is where the magic happens... this platform is for you.

We’re building the list.
We’re raising the bar.

We’re setting The Standard.
 

MasterCarpet

Member
Joined
Nov 11, 2025
Messages
17
Name
Trace
Role
Cleaning Professional
Years of Experience
17
The vacuuming comment is interesting. Haha. I gotta admit, I am 32, learned carpet cleaning from my stepdad when I was 14, been working for myself since I was 17. He never taught me to pre vacuum. Even though he had an absolutely amazing reputation here for 45 years. Idk it just never seemed necessary. I do keep one on my van now usually if I go to a place with dog hair everywhere. But usually everyone vacuums before I’m there. I personally think there are probably tons of way worse cleaners than me who DO pre vacuum. I use zipper doors, roll out really long mats for hoses, protect corners, do extra dry strokes, I set up 3 AirPods in every room after I clean. I try to go above and beyond. It’s just that the prevac seems like a waste of time for 95 percent of my jobs.
 

BIG WOOD

The Timminator
Joined
Feb 4, 2016
Messages
14,524
Name
Matt w.
I go deeper in the importance of vacuuming. It’s required in my little business to carry 2 vacuums on the truck all the time
- one for the well maintained nice homes
-one for the neglected jobs

For the reason of not spreading any nastiness from a dog infested rental to a $3m estate home with white carpet

If you have only 1 vacuum cleaner and service both types of jobs…it’s time to improve your quality
 

BIG WOOD

The Timminator
Joined
Feb 4, 2016
Messages
14,524
Name
Matt w.
It’s Time the Public Met the 2%.

Most people think all carpet cleaners are the same. They are wrong. There is the 98%... and then there is Us.

https://www.google.com/search?q=TheCleaningStandard.com will be the first platform specifically designed to introduce discerning homeowners to the unicorns of our industry—the 2% who care more about the result than the clock.

We aren't selling leads to the highest bidder. We are ranking cleaners by:
Engagement: How much you contribute to the industry knowledge base.
Transparency: Your real methods, your real equipment, your real face.
The "Vacuum Factor": We’re telling homeowners the truth—if the upright vacuum isn't the first thing off the truck, run.

If you are the guy who keeps his upright within arm's reach of the side door because you know pre-vacuuming is where the magic happens... this platform is for you.

We’re building the list.
We’re raising the bar.

We’re setting The Standard.
I think I’ve asked this question before , but if not.

How is the entire customer base of ours gonna get this source of info into their hands? What’s your plan of marketing?
 
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Mikey P

Administrator
Joined
Oct 6, 2006
Messages
117,008
I think I’ve asked this question before , but if not.

How is the entire customer base of ours gonna get this source of info into their hands? What’s your plan of marketing?
When people type carpet cleaner near me or best carpet cleaner in Curahee etc, TCS will pop up as a referral source for premium service providers, and a place to ask questions about what's the best vacuum cleaner what's the difference between all the vinyl wear layers why is my carpet rippling why is there a yellow spot under my area rug how do I get this coffee stain out why can't I find nylon carpet anymore etc etc


Hoodie has a plan that I don't need to understand.
 
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Dwain Ray

Supportive Member
Joined
Jul 22, 2020
Messages
920
So it sounds like if we don't play by your rules or don't agree and or get along with someone your out (that's already happened to me on this forum) and if the cards fall right you could be outa business because some Oz wizard behind a curtain can and will pull strings???? Live, work, and play by my manifesto of suffer my Wrath! If this is true than all i can say is "well ill be damned there really is two gods !"
 
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Cleanworks

Moderator
Joined
Oct 22, 2012
Messages
28,186
Name
Ron Marriott
Interesting thing when it comes to vacuuming. A few years ago, I was at customer appreciation day at a local distributor. They had just started carrying CRBs. They did a demo on their carpeted showroom floor. They vacuumed thoroughly with a commercial vacuum cleaner, then ran a CRB over the same area with trays on. The CRB picked up quite a bit of dry soil that the vacuum had left behind. You really can't vacuum enough.
 
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BIG WOOD

The Timminator
Joined
Feb 4, 2016
Messages
14,524
Name
Matt w.
When people type carpet cleaner near me or best carpet cleaner in Curahee etc, TCS will pop up as a referral source for premium service providers, and a place to ask questions about what's the best vacuum cleaner what's the difference between all the vinyl wear layers why is my carpet rippling why is there a yellow spot under my area rug how do I get this coffee stain out why can't I find nylon carpet anymore etc etc


Hoodie has a plan that I don't need to understand.
Everybody knows about stanTheMan carpet cleaning

But will everybody know the new yelp of how to find us 2%ers?

Hoodie??? I know you’re Mike’s right hand on marketing, but you dropped the ball on helping my friend who I referred you to him over here in Marietta for helping him SEO his business. No excuse. Your services were embarrassing for what you specialize in. Mike is putting a bunch of trust in you to turn up the volume in being at the top of the totem pole, so I hope you’re better than what I witnessed.
 

Mikey P

Administrator
Joined
Oct 6, 2006
Messages
117,008
Everybody knows about stanTheMan carpet cleaning

But will everybody know the new yelp of how to find us 2%ers?

Hoodie??? I know you’re Mike’s right hand on marketing, but you dropped the ball on helping my friend who I referred you to him over here in Marietta for helping him SEO his business. No excuse. Your services were embarrassing for what you specialize in. Mike is putting a bunch of trust in you to turn up the volume in being at the top of the totem pole, so I hope you’re better than what I witnessed.


I can't wait to hear the other side of the story...
 

Kenny Hayes

Member
Joined
Apr 17, 2009
Messages
9,932
Name
Kenny Hayes
Interesting thing when it comes to vacuuming. A few years ago, I was at customer appreciation day at a local distributor. They had just started carrying CRBs. They did a demo on their carpeted showroom floor. They vacuumed thoroughly with a commercial vacuum cleaner, then ran a CRB over the same area with trays on. The CRB picked up quite a bit of dry soil that the vacuum had left behind. You really can't vacuum enough.
Shazam!!!
 
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Joined
Dec 20, 2006
Messages
1,196
Name
jack zerkie
Would you run the vac as as your service without charging trying to give a better service than other companies . Over my past 44 years most don't want to pay or want that extra service even in the very high priced homes. They say I have a cleaning company or person that did it a few days ago. Always wanted to do a better job than the other company but when the don.t want it either adjust or move on to next job.Most just want a cleaner carpet so just make it cleaner and their happy.
 

Cleanworks

Moderator
Joined
Oct 22, 2012
Messages
28,186
Name
Ron Marriott
Would you run the vac as as your service without charging trying to give a better service than other companies . Over my past 44 years most don't want to pay or want that extra service even in the very high priced homes. They say I have a cleaning company or person that did it a few days ago. Always wanted to do a better job than the other company but when the don.t want it either adjust or move on to next job.Most just want a cleaner carpet so just make it cleaner and their happy.
It's always a balance of what's necessary and what you're getting paid for. Often in empty apartments, I don't vacuum as I am charging $150-$200 to clean 1 or 2 rooms, maybe a hallway. I always let the customer know, when booking, that they need to have the carpet vacuumed before I arrive. Sometimes we end up vacuuming anyway as their is too much hair or debris not to vacuum. I could charge more and not do those kinds of jobs but they fill in the blank spaces at times. Better to make a little than nothing at all. Typical 1 or 2 room apt takes me between 1/2-1hr to clean. If I have to vacuum a few, it's not a big deal. On occupied residential, we usually vacuum with the odd exception. I have some customers who are very finicky about how good they vacuum and they would be insulted if I vacuumed after they already have.
 
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Zee

Supportive Member
Joined
Nov 2, 2007
Messages
6,181
Name
.
Would you run the vac as as your service without charging trying to give a better service than other companies . Over my past 44 years most don't want to pay or want that extra service even in the very high priced homes. They say I have a cleaning company or person that did it a few days ago. Always wanted to do a better job than the other company but when the don.t want it either adjust or move on to next job.Most just want a cleaner carpet so just make it cleaner and their happy.


I'm always surprised to find out, how many so called professionals simply explain their way away from the very basic necessity of vacuuming prior to cleaning. ..

The customers I serve all have housekeepers that do the weekly/biweekly vacuuming- and yet, I can not clean a carpet without vacuuming first. And yes, many many times they were just there a day before or even hours before I got there and I still end up filling up my vacuum cleaner.

So no, there's no need to charge extra! Just charge enough where it is naturally part of the process and not negotiable to skip it.
 

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