Consumer's Perspective of a Carpet Cleaning Job

Jim Pemberton

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A friend of mine needed her carpet, upholstery, and a few area rugs cleaned. I recommended a few cleaners I knew, and had the opportunity to look at the job that was done later. Some things that she shared with me were very interesting, and I thought I'd share them here.

(This is long, so if you have a short attention span, go to another thread)

The first cleaner that she called gave her nearly no time to talk. He went on and on about his training, certifications, and especially how his truck mount was better than anyone else's truck mount in town. Every time she tried to ask a question, he went back to more things about his equipment, his unique methods, etc.

She got so tired of this she hung up on him. She never did find out what he charged.

Of the two cleaners she talked to, one offered to do the work involved for 400.00, the other for 300.00. Both handled her questions professionally, claimed certification and training, and seemed equally qualified, so based on "all things being equal", she hired the "300.00 guy".

The cleaner she chose called the morning of the job to confirm the arrival time of his crew, and one of the crew called again from the prior job to let her know they were on the way. That was a big plus to her.

Upon arrival, they set up right away and began to prespray. She asked if they were going to vacuum the carpet (the boss told her that they would), but they told her the machine was so powerful that they didn't need to vacuum.

She felt the job looked good when it was done, and told me that she was happy with their work. The job took them 2 hours to complete. The synthetic upholstery and wall to wall carpets dried within a couple of hours; the area rugs by late that evening.

I had a chance to see the work a few days later:

1. The upholstery (synthetic) looked "showroom" clean.
2. The wool area rugs looked good, felt very soft to the touch, but had some spots.
3. The wall to wall carpet (nylon) also looked good, but their were some urine stains (she owns three dogs) present.
4. She had the carpet treated for general animal odor. The home had no animal odor when I visited.

I was able to remove the spots from her area rugs, as well as her carpet, with household products and a total of 10 minutes of time. I asked her how she felt about that, as well as how she felt about the vacuum cleaning issue. I also asked her if she would have paid the 400.00 guy if he would have vacuumed her carpet, and had gotten the stains out.

Her response interested me:

1. She was ok with the lack of vacuuming. She just said she had wished he had asked her to vacuum it herself (she offered on the phone), rather than say the men would do it and then have them not do it. NOTE TO OWNERS WHO DO NOT DO THE WORK: Your men sometimes have their own cleaning method that differs from your own.
2. She was ok with the stains that remained at first. She didn't have high expectations for the old stains, especially the urine. She was a bit annoyed when she saw how quickly I removed them with stuff she had in her house. She also had the insight to say that there was no guarantee the guy who was going to charge 400.00 would have gotten them out. But she said she did see the value in paying more for the stains to be removed if she was confident that they would come out.

3. Animal odor was a big issue to her, and the fact that they got it out was more important than the stains.

4. The courtesy issue was a big thing to her. Its why "Mr Best Truck Mount" didn't even get a chance to give her a price.

5. Bottom line: She'll probably give them another chance, but will talk to the boss about the vacuuming and stains before she books other work.

It was an interesting experience in understanding consumer attitudes and how we relate to our customer.

Oh, and one of the three cleaners is a Mikeysboard member. I won't tell you which one is, because even he doesn't know.
 

Lyman

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Oh come on and tell us who has a big head. This isn't that hard to figure out. Is it not the guy with the twins.
 

Jim Pemberton

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I thought about calling him and talking to him about this, but then I'd have heard his side, and maybe might have felt that I should not post the story.

He's not a frequent poster, and most of you don't know him.

Other than that, I don't want to end up identifying him by exclusion.

The only obvious thing is that he wasn't the 400.00 guy who didn't get hired. Other than that, let's let it go and perhaps one of you reading this will figure out if its you or not.
 

XTREME1

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When handling customers be courteous and let them take the lead. If they ask a question why are you the best explain the training, experience and customer satisfaction first then using the best possible products on the market and then the big honking truckmount.

Always, always listen to the customer. When some one just books I alway ask have we been there before? and if we haven't been there I ask do you have any questions about the process and would you like me to email or mail a prior to cleaning brochure
 

steve frasier

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thanks for sharing the info Jim

did you grab the peroxide from her bathroom to get rid of the urine stain

I am curious about the stains on the wool also, this is an area that I could do some learning in
 

Jimmy L

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So this was all about vacuuming.

And if you didn't mention it to the lady would she have really cared?

I think vacuuming is way overated.

I can see if its filthy dirty but most homes are not that way.


And I agree with cleaners STILL stuck on that stupid notion of bragging about their equipment and all the stupid patches they wear.


Its more important to be a person of trust and honesty so that you get referrals down the road.

Most of those coupon people don't take the time to develop a relationship and only concerned with getting down the road to clean more carpet.They fail to recognize the importance of relationship marketing.


Having 3000 customers on the books doesn't mean that they will all be repeats.
I'd rather have a downline of 500 people who refer me than numbers.

I see too many young guns who have worked for BAD bait and switch companies who went out on their own and did the same unethical work they were taught.

They just don't get it.
 

Jim Pemberton

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She's had her carpets professionally cleaned over the years in a few different states. She's pretty savvy about cleaning, and as she said, "I won't pay someone an extra 100.00 to vacuum my carpet".

I didn't lead her in that regard Jimmy.

Now the stain removal issue did tick her off more, but only after she saw how easily the stains came out.

Steve: Peroxide alone took the urine out of the nylon carpet, and a little liquid laundry spotter took the spots out of the area rugs.

My guess is that the only amount of spotting these guys did was the application of the prespray.
 

Jimmy L

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So its a question of crews being properly trained.

And Jim don't forget you are the "TOP NOTCH CARPET CLEANING GURU" and that everybody would fail in comparison.


8)
 

Jim Pemberton

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You know better than that Jimmy.

I did what any reasonably trained technician should have been able to do. If it would have taken elaborate chemistry and skills to remove the spots and stains it would be a different story.

But I'm not picking on the guy. His men did a nice job as far as corners and edges and overall appearance, the carpet felt soft to the touch, there was no animal odor OR deodorizer smell, and both the owner and his men treated her courteously.

The cleaner still has a customer, but not one who will give him rave recommendations to others until they talk about the stains and who does the vacuuming. She should probably call him right away about it, but its no big deal to her.
 
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Sounds like your more concerned then her. If she was told about vacuum then she should have called the boss man to let him know his crew wasnt vacuuming as told.

I never clean wool area rugs on location.

This is also why i never recommend other comapanys.
 

Jim Pemberton

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You're right Lance.

I have no real stake in the matter; its just a rare chance to observe a cleaning job from the customer's point of view. Now I did change her attitudes a bit by taking the stains out, but I didn't criticize the guy or put him down.

I made a point to commend the job overall. My efforts on the stains were more of a matter of curiousity on my part than they were trying to show his men up.

The first thing I did today was talk to my employee who works for our cleaning division and ask him how he would have handled those spots and stains. I've gone on jobs my guys have done for friends of mine in the past and found similar shortcomings with our own company here.

No self righteousness intended, believe me.
 
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This is truely great insight to what the clients think and how lack of communication can turn a client off. Alot of good info Jim posted.
 

Desk Jockey

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Jim
It's a constant battle to keep our guys doing what we expect out of them.

We do surprise spot checks to make sure they are vacuuming, using door & corner guards as well.

We also use quality control cards to help keep them on the straight and narrow, as well as periodic retraining.

However even with all of that effort, they may still sneak a job in with out vacuuming.

It's disappointing, but the thing I find comfort in, is the number of quality control cards I get back that are thrilled with our service.
 

Shorty

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Thanks for a look through the customers eyes Jim.

Being a professional, it is only natural that you would listen to her and look at any concerns.

Relaying them onto the forum can show some of us where we stuff up, even when we do not realise it.

Thanks for the insight.

Ooroo,

Shorty.
 

XTREME1

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Chavez checks on his staff the way ladwig checks on profiles. Shear vengence

shouldn't your name be lap dog
 

Jimmy L

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GREG BACK OFF JACK!


DON'T YOU GIVE A DAMN WHO YOU TALK WITH ON THIS BB?

ITS THE DAMN LOW LIFES WHO DON'T WANT TO STEP UP TO THE PLATE AND REVEAL THEIR TRUE IDENTITY!


LOW LIFES I TELL YA.

L-O-W-L-I-F-E-S
 

Jimmy L

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You know Chavez the grocery stores around here hire RETARDS to sack groceries.

I was carrying on an indepth conversation with one about Obama and the economy just last week.

That is until I figured out why he was drooling and slurring his speech.


Maybe you should look into hiring the "Retard".

Extremely loyal and you can pay them a heck of a lot less.

And you too can call yourself "The Guru" among retards.



:shock:
 

Jimmy L

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I'm on to you Chavez .

I knew what your comeback was going to be!




HEY OHHHHH!

You have got alot to learn from Luddy!
 

Brian R

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Prairie Dog said:
OK, James I'll buy that.

So would you like to come work for me, get you out of the grocery business for a while?
:p


I don't care what Nebraska says...that was funny as hell


On the original note...Great perspective if you ask me.
Goes to show you that the custy and the company are usually worried about two different things...This should be moved to the marketing room. :wink:
 

Art Kelley

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Brian Robison said:
[quote.This should be moved to the marketing room. :wink:

You and that stupid marketing room. Don't you realize EVERYTHING we do out there is marketing, not just postcards and toffee?
 

Brian R

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Art Kelley said:
[quote="Brian Robison":3nwag1f7][quote.This should be moved to the marketing room. :wink:

You and that stupid marketing room. Don't you realize EVERYTHING we do out there is marketing, not just postcards and toffee?[/quote:3nwag1f7]


Yes, but there is good marketing and bad marketing.
Do you come here to NOT give and get help?
 

Mikey P

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Yeah Fontenknot, you stupid as they come resoil hack, I cover Pittsburgh area on Thursdays and Saturdays on my way home from San Jose.



Can I ban this dufus, Please?
 

steve frasier

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Can I ban this dufus, Please?

as I was reading Rickey's response the first thing I thought of was why does Mike let him hang around, Then I kept reading

you won't hurt my feeling but I have sometimes wonder why you let me hang around
 

Jim Pemberton

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The person wasn't in PA ( I was away for the weekend).

But no, it wasn't Mike.
 

Goldenboy

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Maybe the cleaner hit the urine spots with Peroxide and Ammonia. It could have been color loss. Tell her to take the 100 bucks she saved and hire a pet sitter to take the animal outside to take a piss. Not the cleaners fault for letting HER animal use the carpet as a toilet. For not Pre-Vaccing. She got what she paid for.


Golden Boy
 
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Mikey P said:
Yeah Fontenknot, you stupid as they come resoil hack, I cover Pittsburgh area on Thursdays and Saturdays on my way home from San Jose.



Can I ban this dufus, Please?

Yes.


I was reading in Jeffrey Gitomer's "Little Teal Book of Trust" that once he was asked the best question he had ever been asked by a financial planner who wanted his business. It immediately increased the trust factor.

I have started asking price shoppers and all customers, what is important to you? or what are you are looking for?

So far it's working great.
 
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