Critique my Lettering, before its done!

Chris A

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Wasn't sure whether to put this in the marketing room or not, I'm sure I'll find out soon enough. After about 5 months I guess it's time to get my truck lettered, let me know what you think.

vanlayout4.jpg


The rims are next!
 

Rex Tyus

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It's Eye busy. Not an easy read. Hard to distinguish between your company name and your tag line.
 

Chris A

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The logo quality went to shit when I reduced it, obviously that won't be an issue when on the van.
 

Johnny

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I would replace "carpet-furniture-tile" with "carpet-upholstery-tile&grout".
 
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Chris, I like the back door alot. Why are you not using the folding doors on the side. Mine covered the windows with white and used the space. Why not the front doors also. Maybe Excell and the phone number on front doors. Also I prefer upholstery instead of furniture. Not sure what the budget is for signage. But a picture would be nice on the side. Congratulations on your new truck!
 

roro

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Ross Craig
To me at the moment you have a conflict between your logo and your website names.
Look at dropping the Fabric Care from your logo so that you are just Excel or maybe Excel Services
Then perhaps add Fabrics to the line with your various services.


roro
 

XTREME1

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honest opinion scrap the whole thing ans start fresh. It looks like shit
get a new sign guy if he thought that was a good idea
 

Rex Tyus

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Matt Murdock said:
honest opinion scrap the whole thing ans start fresh. It looks like shit
get a new sign guy if he thought that was a good idea


You said it better than me. I was trying to be subtle. :wink:
 

alazo1

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Is dreamstreetgraphics doing this for you?.

I agree that it should be broken down and BIGGER. That's just me though.
Have you thought about a second color?

Website at the bottom like Dirk says
Phone number under the website
Services on the door

Albert
 

MicahR

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Ask yourself if it will get you call or lookey loos if it's sitting in Mrs. Phiff's driveway.

Finagle the money and go full wrap.

I don't understand the guys that will spend thousands per year on a YP add but when it comes to their rolling billboard they go as cheap as possible.

Not saying you are, just a huge pet peeve of mine.

Get a good sign shop and do some bartering. Even if your cleaning the owners textiles for the next three years it would be worth it.
 

Walt

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MicahR said:
Ask yourself if it will get you call or lookey loos if it's sitting in Mrs. Phiff's driveway.

Finagle the money and go full wrap.

I don't understand the guys that will spend thousands per year on a YP add but when it comes to their rolling billboard they go as cheap as possible.

Not saying you are, just a huge pet peeve of mine.

Get a good sign shop and do some bartering. Even if your cleaning the owners textiles for the next three years it would be worth it.

A wrap can look great, if it's done right. The vast majority of the ones I've seen look really bad. Hard to read and distracting. It takes a much better artist to put it together well.

If you keep it simple, it can look clean and classy.

I would agree with the others that you should probably go back to the drawing board.
 

Chris A

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It's got nothing to do with funds, I'm trying to keep the truck relatively simple, I'm driving it every day so I'm not gonna cover it wall-to-wall with grafitti. Wraps look like shit after a year, plus they really don't look all that great new.
 

Chris A

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ODIN said:
whats so natural about it?

"We use solutions that are safe for your children, pets, and the environment." We also use a GAS HOG mount....
 

bob vawter

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yes Chris...if i saw yor truck and went home to the yellow pages......

i would be looking for All Natural Carpet Cleaning.......

sorry!
 

joe harper

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Chris.....LISTEN TO MICAH......

That is a standard "COOKIE CUTTER" service disign.............
Same standard FORMAT for any service industry van...HVAC,PLUMBER,POOL SERVICE,ect......


Your TARGET should be females...THEY are DRAWN to PHOTO'S...Not verbage.............

For example:Women never walk into a shoe store look at the BRAND or PRICE of shoes 1st.
They walk down the aisle & SEE a pair they LOVE....then look at the BRAND...
then the PRICE :!: :!: :!:

This why you need a WRAP with an APPEALING PHOTO.....Get their ATTENTION :idea: :idea:



Your objection to the WRAP is " I drive this vehicle every day....And think it would look STUPID!


What is STUPID is your MALE EGO.....The WRAP will make you enough MONEY to by a CORVETTE
to FEED your TESTOSTERONE inbalance.......


ps I am not "BUST-IN your BALLS".....we all have the same PROBLEM with MALE EGO :roll: :roll:
 

Chris A

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HARPER said:
Chris.....LISTEN TO MICAH......

That is a standard "COOKIE CUTTER" service disign.............
Same standard FORMAT for any service industry van...HVAC,PLUMBER,POOL SERVICE,ect......


Your TARGET should be females...THEY are DRAWN to PHOTO'S...Not verbage.............

For example:Women never walk into a shoe store look at the BRAND or PRICE of shoes 1st.
They walk down the aisle & SEE a pair they LOVE....then look at the BRAND...
then the PRICE :!: :!: :!:

This why you need a WRAP with an APPEALING PHOTO.....Get their ATTENTION :idea: :idea:



Your objection to the WRAP is " I drive this vehicle every day....And think it would look STUPID!


What is STUPID is your MALE EGO.....The WRAP will make you enough MONEY to by a CORVETTE
to FEED your TESTOSTERONE inbalance.......


ps I am not "BUST-IN your BALLS".....we all have the same PROBLEM with MALE EGO :roll: :roll:


It may be my ego, but my objection on wraps is more towards wraps on vans. I think wraps on box trucks look sweet. I dunno, I've just never seen very many that really popped.

Bobby V, puppy and a soap bubble, LOL!
 

joe harper

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Chris,

I can agree with you..that a poorly DESIGN WRAP on a Van can be TOO BUSY :oops: "like mine"

How about REDESIGNING your LOGO to get that POP :!: :!: :!:

Maybe:A photo of a Tech. cleaning in "CAP & GOWN".....

EXCEL...."We have the KNOWLEGE to clean it right"

Women are very RECEPTIVE of anything associated with EDUCATION :idea: :idea: :idea:

The PHOTO should be LARGE ENOUGH TO GRAB THEIR ATTENTION :!: :!: :!: :!: :!:

Then......Sell your SERVICE.....PHONE # ......ect.........................


WHAT EVER YOU DECIDE ON :?: :?: :?: BE DIFFERENT 8) 8) 8) 8) 8)
 
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