Becker
Member
Anything in an envelope has always given me a hight rate of replies than postcards. Mauve I should try postcards in a envelope. Ha ha.
That is cold mailings.
That is cold mailings.
Critique this flyer!
- Thread starter Jeremy
- Start date
Becker said:
Thank you. I have been trying to plan my first mailing for the New Year to past customers, and I was debating whether to go with postcards or envelopes. I'm going to go with the envelopes. I am seriously considering hand addressing them for this mailing (so that it why I need to plan it now - I have to start addressing those envelopes now.
Thanks for the reply, Becker.
-David
Royal Man
Member
Around here a New Years mailing will turn some sales to past clients. But, People here don't clean much in January and they are tapped out after the holidays.
(I make my January mailing a after the holidays clean up sale.)
I would suggest planing on mailing previous client every 3-4 months (at least) to hit with their buying needs.
The first part of November can be a great time to mail. So, it can hit into the Thanksgiving and Christmas cleanings.
This time does have a narrow window. As when the tree goes up some people think they can't have their carpet cleaned.
And then do you after the holidays clean up sale.
(I make my January mailing a after the holidays clean up sale.)
I would suggest planing on mailing previous client every 3-4 months (at least) to hit with their buying needs.
The first part of November can be a great time to mail. So, it can hit into the Thanksgiving and Christmas cleanings.
This time does have a narrow window. As when the tree goes up some people think they can't have their carpet cleaned.
And then do you after the holidays clean up sale.
Brian R
Member
Envelopes are always best if you want a response. There is just more time involved.
Wayne Miller
Member
Instead of drop shadows try using graduated screens, darker to lighter, from the top/bottom to give you a little more contrast to make the copy stand out more.
You're right, Dave, Wayne makes plenty of bonehead mistakes. Ask anyone. lol Unfortunately, there's nothing you and I can do to make sure it happens 100% of the time but the stickers are supposed to go on the address side of the mailing.
I'm gonna go out on a limb here and assume the Post Office's intent is to keep the content side of the mailing free and clear of stickers and anything else that might interfere with the message. Anyone in their right mind paying good money for postage would and should demand compensation from the Post Office when they intentionally and repeatedly deface mailings designed to the Post Office's own specifications.
Wouldn't you agree?
Even with the address side, while I do see one every now and again -- maybe once or twice every couple of months -- in my neck of the woods those stickers have largely been replaced with ink-jetted bar codes. Just MHO, while it's wise to keep it in mind, designing everything so the occasional bar code label never intersects any part of the content could be overkill.
A 4" X "6 postcard gives you 24 square inches per side to work with, 48 total. Since we so rarely see them out here I don't have one to measure but the labels I've seen are maybe 3/8" X 4". If I'm right, the area they cover is 1.5 square inches. For the sake of argument, let's double the height to 3/4" or 3 square inches.
For what it's worth, and, again, just MHO, and I realize we're working with fractions of a second to catch someone's attention before the piece goes in the trash, but I suspect if the 93.75% of the message not under the sticker hasn't generated enough interest to cause someone to peel away the occasional, pesky bar code label, the 6.25% under the removable label probably wouldn't have made the difference either. On the other hand, not utilizing that same area because some small percentage might get covered with an easily removable sticker is a tragic waste of valuable real estate.
Food for thought.....
You're right, Dave, Wayne makes plenty of bonehead mistakes. Ask anyone. lol Unfortunately, there's nothing you and I can do to make sure it happens 100% of the time but the stickers are supposed to go on the address side of the mailing.
I'm gonna go out on a limb here and assume the Post Office's intent is to keep the content side of the mailing free and clear of stickers and anything else that might interfere with the message. Anyone in their right mind paying good money for postage would and should demand compensation from the Post Office when they intentionally and repeatedly deface mailings designed to the Post Office's own specifications.
Wouldn't you agree?
Even with the address side, while I do see one every now and again -- maybe once or twice every couple of months -- in my neck of the woods those stickers have largely been replaced with ink-jetted bar codes. Just MHO, while it's wise to keep it in mind, designing everything so the occasional bar code label never intersects any part of the content could be overkill.
A 4" X "6 postcard gives you 24 square inches per side to work with, 48 total. Since we so rarely see them out here I don't have one to measure but the labels I've seen are maybe 3/8" X 4". If I'm right, the area they cover is 1.5 square inches. For the sake of argument, let's double the height to 3/4" or 3 square inches.
For what it's worth, and, again, just MHO, and I realize we're working with fractions of a second to catch someone's attention before the piece goes in the trash, but I suspect if the 93.75% of the message not under the sticker hasn't generated enough interest to cause someone to peel away the occasional, pesky bar code label, the 6.25% under the removable label probably wouldn't have made the difference either. On the other hand, not utilizing that same area because some small percentage might get covered with an easily removable sticker is a tragic waste of valuable real estate.
Food for thought.....
Art Kelley
Supportive Member
Jeremy said:
Looks good. The message is sufficiently oblique to warrant interest. The most important thing is your health and the health of your family. That is the message conveyed.
Art Kelley said:Jeremy said:
Looks good. The message is sufficiently oblique to warrant interest. The most important thing is your health and the health of your family. That is the message conveyed.
Delia doesn't like it. :shock:
She reckons the kid looks like he has a boner.
!gotcha! shiteatinggrin
Desk Jockey
Member
It's Jeremy's kid, so he probably doe have a boner. Like father like son!
J/K Jeremy, well about your son anyway!
J/K Jeremy, well about your son anyway!
Brian R
Member
Jeremy said:High Resolution Blank Card Soon to be Available for Download:
This Is what i did with it...
Better. But the "Image" deal should be for a company that allows thier customers into the place of "image".....that looks like moreo of a back room work area.
I would go with "health" in that situation.
"A clean and healthy work environment" etc.
Managers want to keep their peeps healthy.
Desk Jockey
Member
Allergies?.....Asthma?....Dust?......Odors?
There are many reasons to maintain a healthy workplace
environment. The most important might be to keep your
employees at work and not home sick.
Indoor Air Quality at work….it just makes sense!
There are many reasons to maintain a healthy workplace
environment. The most important might be to keep your
employees at work and not home sick.
Indoor Air Quality at work….it just makes sense!
Brian R
Member
Chavez.....You love me don't you? Don't be skeered. :mrgreen:
Desk Jockey
Member
:shock: ahhhhhhhh.......NO and please step back and give me some personal space!
:mrgreen:
:mrgreen:
Brian R
Member
F
FB7777
Guest
the ad copy is gawd awful boring
the picture is worse than generic clipart, cubicles???? who is inspired by or associates a high rise work station with carpet cleaning?
at least the marketing package is priced right :shock:
the picture is worse than generic clipart, cubicles???? who is inspired by or associates a high rise work station with carpet cleaning?
at least the marketing package is priced right :shock:
Desk Jockey
Member
Oh man that's some cold chit!
:mrgreen:
F
FB7777
Guest
somone here has to be Simon Cowell and tell the guy he's not cut out to be the next X-Factor
Desk Jockey
Member
Good thing you're willing to be that guy!
