Cucumbers

[Ron Werner]

I was watching a movie the other day and a guy was doing a facial. He turns to his assistants and says, about the cucumbers he had placed over the eyes, 'I'll let you in on a secret, the cucumbers, they don't do anything'

I was thinking about this. It was total marketing. SOmeone walks in, sees someone getting a facial and has cucumbers over their eyes and thinks, WOW, THAT's different!

What are the things that we can do that really make no difference to the cleaning, very inexpensive, but would WOW the client into thinking we are doing something amazing?
These ideas will me Mikeyboard exclusives :wink:

 

[Brian R]

Put a Green label on your van

 

[John Watson]

Ronny, Thank you for not turning this into "Porno from Canadia"


I was watching a movie the other day and a guy was doing a facial.

 

[Ron Werner]

here I am trying to stimulate some creative thinking and the first 3 replies show little creativity :roll:
one shows a mind that is totally elsewhere :wink:

what are some inexpensive but thinking outside the box ideas, something that takes little time, something that would make no difference to the job if it was left out, but something that would leave the customer thinking they got something extra special?

I was just remembering one idea, leaving a mint candy. Leaves a good taste in their mouth about hiring you :wink:

 

[Jim Nelson]

I tell them if they have an accident after the cleaning I will come back and clean it for free. I am doing one tomorrow, the dog peed on the carpet.

 

[alazo1]

Can of spotter and offer free tech support if they have a spot they're having problems with.

Albert

 

[Shorty]

Ron, take several small cucumbers with you each day.

When the Lady opens the door to you, offer her a cucumber saying, "These are great for your





















eyes".

See what reaction you get.

Then again , they may be good for your eyes after that :wink:

Ooroo,

:roll:

 

[XTREME1]

I roll out my floor mat with my logo on it and put the door wrap on

 

[Desk Jockey]

How about running a small air scrubber while you're cleaning.

You can go through a whole dog and pony show about how you like to run it to control any contaminants (dog hair, cat dander, dust mites) that might become aerosoilzed while cleaning the carpet.

You could stencil "Because we care" on the side of the unit and place it near the kitchen or where ever the homeowner is.

Is it needed? Not really but if they were highly allergic it wouldn't be a bad idea.

Anyway that was as close to the cucumber as I could think of. :wink:

 

[Mikey P]

The biggest thing you can do to make them remember you and refer you is.....









Talk to them about things other than Carpet Cleaning.

Be a regular guy who looks them in the eye and smiles a lot.

Joke around with them. (tastefully)

Don't come across as a salesman.





Do that and you've just out performed the last 10 dopes that she has tried.





and while you're at it, get out some spots and dont soak the joint.















and it wont hurt to show her your 68

 

[Brian R]

I send a can of Toffee to most of my bigger jobs residential but mostly commercial. I know the love it.

Always being a Human being is a good thing.
If you are all about the sell it won't come as easy.
Personality is hard to be taught...generally you just need to have it.

 

[Mark Imbesi]

Booties are the cucumbers in our industry.

 

[Brian R]

I will give small thank yous to most female custys. My girlfriend does marykay and she will make up goody bags for me with hand lotion or lip balm in it. She also leaves one of her cards and mine inside.
Gotta keep up on the networking.

 

[Jack May]

How about running a small air scrubber while you're cleaning.

You can go through a whole dog and pony show about how you like to run it to control any contaminants (dog hair, cat dander, dust mites) that might become aerosoilzed while cleaning the carpet.

You could stencil "Because we care" on the side of the unit and place it near the kitchen or where ever the homeowner is.

Is it needed? Not really but if they were highly allergic it wouldn't be a bad idea.

Anyway that was as close to the cucumber as I could think of. :wink:

That's a great idea Richard. Not every job, but if the client has any concerns in that regard, they normally raise them in one form or another during the initial phone bookings etc. If that was marked down, it could be a great swinging point for future work with all her equally sensitive circle of friends.

John

 

[Brian R]

Yea, the air scrubber idea is good...even if it IS complete Bull.

 

[XTREME1]

I think it is a great idea. I also bet Chavez needs to dump a couple old air scrubbers

 

[Desk Jockey]

I definitely don't think it's necessary but it fits the Cucumber profile of looking like it's needed when it has little actual value.
:wink:

We don't do it, but I suppose if it were requested we could.

 

[Blue Monarch]

Mikey nailed it. Follow those steps and the referrals follow.

 

[Steve Toburen]

1. Door mat
2. Business card for every employee
3. Photo ID badges
4. Interview the customer on their "Areas of concern" before starting the job.
5. Place corner guards before starting up.
6. Blow them away with the contrast between clean and dirty.
7. Show them the dirty water that came out of their carpets.
8. Don't go into other areas of the home without permission.
9. Don't pick your nose and flip it in front of the customer.

Ouch, that pretty much sums up the SFS seminar. How did we ever milk this into five days?

Island Boy
www.StrategiesForSuccess.com

PS I almost forgot #10. If you do use the customer's bathroom don't walk out of it and say, "I wouldn't go int here for awhile if I were you."

 

[Desk Jockey]

I almost forgot #10. If you do use the customer's bathroom don't walk out of it and say, "I wouldn't go int here for awhile if I were you."

Learned response?

Another fallen idol!

 

[Brian R]

The biggest thing you can do to make them remember you and refer you is.....









Talk to them about things other than Carpet Cleaning.

Be a regular guy who looks them in the eye and smiles a lot.

Joke around with them. (tastefully)

Don't come across as a salesman.





Do that and you've just out performed the last 10 dopes that she has tried.





and while you're at it, get out some spots and dont soak the joint.















and it wont hurt to show her your 68

What is that? Your hat size?
:mrgreen: