current clients give away........
- Thread starter Jim Martin
- Start date
Charlie Lyman
Supportive Member
Can I enter?
boazcan
Member
how are you promoting that, Jim?
bc
bc
Jim Bethel
Member
Jim, you probably run one of the most professional owner operator outfits I have seen. Between the marketing you produce to the V you run and they way you keep it clean - you are a professional in every sense.
Jim
Jim
Jim Martin
Supportive Member
boazcan said:
sorry I missed this.....
It will be in a post card and sent to all out existing clients and when the time comes around for our next news letter issue it will be printed in it.........
we do a lot of reality work and are thinking about putting in with a few programs we belong to...
like everyone else.........referrals are your biggest way of getting business......so I am going to market to our existing clients and try to promote more referrals ..................
New client marketing is to difficult.......we hired a marketing consultant to see if there was a angle we were missing (see the phone book add thread above) ....when you start throwing adds together and place them out there look at the different reactions and questions...........not everyone looks at it the same way.....but I think if you set your sites on marketing to your existing clients........there is no questions........and they can be your best cheerleaders............
Royal Man
Member
Jim,
It is important and profitable have continued marketing to your existing clients. But, A business will naturally lose current clients due to attrition.
Clients will move, their kids will grow up,they will replace carpet with wood etc..
Therefore, A business needs a balance of; marketing to existing clients, prompting referrals and cost effectively marketing to drive new clients to you.
A thriving business needs new clients to replace clients that drop off and to have continued growth.
Don't give up on driving new clients to your business.
-Dave
It is important and profitable have continued marketing to your existing clients. But, A business will naturally lose current clients due to attrition.
Clients will move, their kids will grow up,they will replace carpet with wood etc..
Therefore, A business needs a balance of; marketing to existing clients, prompting referrals and cost effectively marketing to drive new clients to you.
A thriving business needs new clients to replace clients that drop off and to have continued growth.
Don't give up on driving new clients to your business.
-Dave
Ron Werner
Member
thats an old computer!
Still using XP! The smart people will refer you like crazy to get a laptop without the cruddy Vista.
Still using XP! The smart people will refer you like crazy to get a laptop without the cruddy Vista.
Jim Martin
Supportive Member
Ron Werner said:
it is a brand new dell laptop.still in the box never opened.. (ordered it about 3 weeks ago) when I had it done I took the option of getting XP instead of vista........and it has the extended battery
boazcan
Member
I'm calling all my relatives and friends in AZ.
Sign me up!!
Great idea, thanks for sharing. I still need a larger base to do something like this.
bc
Sign me up!!
Great idea, thanks for sharing. I still need a larger base to do something like this.
bc
Jack May
That Kiwi
Scott said:
Getting nervous after the thread in the Rest room Scott?
After a while things can get a bit stale and often it becomes hard to stay fresh with topics.
John
Jim Martin
Supportive Member
During the time of the give away and once it got on its feet... we were doing approx..2 new clients per day... It went strong for about a month and a half and then got spotty before it was over.. with all the referrals we generated from our clients ..and now the ones we are still generating from the new clients...we can say it was a great program and did us very well...
The lady who won the lap top...was a referred from one of our clients that entered the drawing.....she in turn referred us to someone else .....
Lap top paid for itself after the first few jobs.........
The lady who won the lap top...was a referred from one of our clients that entered the drawing.....she in turn referred us to someone else .....
Lap top paid for itself after the first few jobs.........
John Middleton said:Scott said:
Getting nervous after the thread in the Rest room Scott?
After a while things can get a bit stale and often it becomes hard to stay fresh with topics.
John
No, not worried. I've been swamped for the past couple of months and haven't had much time to post much. Jim knows I think very highly of him and the way he brands his company. I was just genuinely interested in his results.
Has anyone else done a similar give away? If so, what are your results?
J Scott W
Member
A carpet cleaner in a neighboring community advertised a vacation to the Caribbean. On entry for each carpet cleaning job. One extra entry for anyone you refered who became a customer.
This was a decade back when airfar was cheaper. He could get airfare for 2 plus 3 nights hotel in Jamaca, Peurto Rico or Aruba for around $700. MEals and extra were on their own. He felt it really helped his business grow.
He promoted it to every client when asking for referrals. The local newspaper covered the drawing and had a picture of the winner along with the cleaner and someone from the travel agency. Good avertising for all. That helped him get a good deal on the trip.
Scott Warrington
This was a decade back when airfar was cheaper. He could get airfare for 2 plus 3 nights hotel in Jamaca, Peurto Rico or Aruba for around $700. MEals and extra were on their own. He felt it really helped his business grow.
He promoted it to every client when asking for referrals. The local newspaper covered the drawing and had a picture of the winner along with the cleaner and someone from the travel agency. Good avertising for all. That helped him get a good deal on the trip.
Scott Warrington
Jim Martin
Supportive Member
Thanks Steve......
Drop me a line now and then, let me know how things are going........
Good luck to you.....
jim@beyondclean.biz.....
Drop me a line now and then, let me know how things are going........
Good luck to you.....
jim@beyondclean.biz.....
