Thanks Brian!
I spend quite a bit on advertising and I am working on a website and Wayne is working on my new flyer... Thing with spending money on ads is you have to work to make up for it. Lets say you spend 5,000 on a yellow page ad, get $10,000 in work that is good, but remember you didn't double your investment.. you worked your ass off to make that first 5000 back. You do get the repeats off that investment but still it is alot of money you put out. YP is not bad but not all that great either, I'm in it for the third year.
With flyers, if i'm slow I can put out 2,500 flyers a day(8 hours) for very little money. I think this year I will be at the point where I either hire for next year or raise my prices. I would like to become a 3 van company in the future.
The plan I have when I do expand is going to be similar: I am thinking that to start off I will book jobs for the 1st van(hired employee) while he is working I will be doing flyers and take the over flow of jobs with the 2nd van. It seems like a good plan to me what do you guys think?
I do agree that I need to try some different things to reach people that just throw out my flyer, and I'm working on that.