Mike your Seniors don't need a discount; young families need a discount. Military families... I'm giving them way more than they pay for...because they deserve it. My honor and pleasure.
Here in Florida half the population is a seniors.
Of course they are only here half the year because they own 2 house, cars in both States, Gardeners in both states and have house keepers in both states...and those House keepers are cleaning every week even though they aren't there. Young people are working in Restaurants where the Seniors tip like it's 1960.
My price is my price. No discounts.
I do clean for a young family in genuine need and help a genuine in need Seniors as well. Church groups provide names, addresses and prep houses for that type of charity work. Usually one or two a month.
What I will do for some people is - Hey let me put some fabric protector on the bad traffic lane that comes off the kitchen... Let them know- We normally charge $40 dollars but it will clean up better when you do your regular vacuuming now.
Discounts become the expected norm and that doesn't work for me.