truckmount girl
1800greenglides
So guys out there who don't think a big corp can touch you. Try this scenario on for size:
You've been doing business in your area 10 years, over time you've developed a logo that is catchy and people identify it with your business.
There is a new (SM, CD, whatever) franchisee in your town and they would like you out of the mix, or at least to hamper your popularity in the area....and they'd like to send a message to the other independents there as well.
They file a TM infringement suit against you, saying your logo looks too similar to there's. Doesn't matter if it does look like there's or not, they can file a suit, the franchise will pay for it.
You are a very small corporation....maybe just you or you and your wife and kids. You incorporated to protect your assets in case of disaster. You know the suit is bogus, the attorney you consulted says "no problem" just give me a $10,000 retainer and I'll take care of it. Only problem, you've got 2 kids in college a mortgage and car payments and you just bought a new TM, the econoimy is down and money's tight. You don't have $10,000.
Do you just represent yourself? Sure, why not? It seems a simple case. it's obvious they're just trying to railroad you.
Guess what, you're a corporation and you can't represent yourself. it's against "the rules". You better come up with that $10,000 or you just lost your logo by default. AND you better hope their lawyers don't keep dragging it out so your lawyer needs more than the $10,000 retainer, because if you run out of money, your attorney runs out of representation and you are out your logo and $10,000.
Our civil justice system is lawyer driven and favors large corps and deep pockets.
Take care,
Lisa
You've been doing business in your area 10 years, over time you've developed a logo that is catchy and people identify it with your business.
There is a new (SM, CD, whatever) franchisee in your town and they would like you out of the mix, or at least to hamper your popularity in the area....and they'd like to send a message to the other independents there as well.
They file a TM infringement suit against you, saying your logo looks too similar to there's. Doesn't matter if it does look like there's or not, they can file a suit, the franchise will pay for it.
You are a very small corporation....maybe just you or you and your wife and kids. You incorporated to protect your assets in case of disaster. You know the suit is bogus, the attorney you consulted says "no problem" just give me a $10,000 retainer and I'll take care of it. Only problem, you've got 2 kids in college a mortgage and car payments and you just bought a new TM, the econoimy is down and money's tight. You don't have $10,000.
Do you just represent yourself? Sure, why not? It seems a simple case. it's obvious they're just trying to railroad you.
Guess what, you're a corporation and you can't represent yourself. it's against "the rules". You better come up with that $10,000 or you just lost your logo by default. AND you better hope their lawyers don't keep dragging it out so your lawyer needs more than the $10,000 retainer, because if you run out of money, your attorney runs out of representation and you are out your logo and $10,000.
Our civil justice system is lawyer driven and favors large corps and deep pockets.
Take care,
Lisa