You're on your way Mike. Encapping can be rewarding to you and the client!
Encapping enables you to offer a service that benefits the client. You can afford to price the job a little lower (not drastically lower) and still make a good profit. By giving them a little break on pricing, they can afford to buy more frequent service. That helps with their budget, and let's face it - these days companies are squeezing their budgets to the limit. So rather than cutting back on needed service, they now can enjoy more frequent cleaning. Their carpets can remain cleaner looking all year round. So they receive a benefit.
You gain by providing a service that benefits your client. The carpets will become simple for you to maintain. Providing that you're using the right system, the work will be easy for you to perform and the results are consistent too. This enables you to send techs in to do the work while you stay home with the family. That's a big plus IMO. Wicking and recurring spill stains can be eliminated, if you're using a good polymeric detergent. These are common problems with CGD "commercial glue down" carpet. That means you won't receive call-backs after the job is finished. Another BIG plus!
So on both sides of the coin you win. You're able to provide a nicer environment for your client. They can enjoy working and serving their customers with clean carpet. And you get to use a system that makes cleaning commercial carpet more profitable, and with more consistent results. Win win!
Continue to explore the market; you can find good products that will suit your needs. Using the right juice and the right equipment will make a huge difference. You've received some excellent advice on this forum. Wishing you success as you explore what encap can do for your business!