Email Marketing Strategy

#1
Joined
Feb 5, 2013
Messages
391
Location
Orlando
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0
We have been using MailChimp for the last 4 years to stay in touch with our past clients by email communication. We currently send 4 automated emails, beginning with; a day after cleaning follow up and review asking email, at 2 weeks a referral email, month and half in "did you know about our other services" email, and at 6 months a reminder its time to get their carpets cleaned email, this is all done through the first 6 months, after the clients first cleaning. Then we send 1 monthly email to that same customer every month of the year.

How does your company currently use the available Email Marketing Platforms to send to your past clients? Do you send cold emails to potential clients through purchasable lists or some other source? How does it work for you?

We are also thinking of adding another email to our monthly email list, which would put us at two emails a month to our past clients. Is this to much? Not enough?
 
#2
Joined
Nov 10, 2017
Messages
118
Location
Salt Lake City, UT
Credits
8
It really depends on your customers. I think I would try to stay with one monthly email, just so they don't ignore the emails you really want them to see (the 6 month reminder). The monthlies remind them that you exist, so that when the kids run through the house with a bottle of chocolate syrup, they immediately think of you as the guys to call. It's a balancing act between too much and too little.

For the cold lists - I've found they are good for figuring out what customers to call, but don't usually convince the customer to pick up the phone and call me. Definitely not my go to solution, since a good social media ad can have a similar effect for a lower cost.
 

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